Laura Rea Dickey, the CEO Fabricates Data-Driven Outcomes
Laura Rea Dickey is an entrepreneur who assesses data to realize greatness. Laura believes that people have established some myths around the best entrepreneurs and leaders. They also convince themselves that they willingly trust them, and so follow their instincts that have brought about success.
Some famous quotes by great people like Richard Branson, Steve Jobs, and Oprah Winfrey entail them discussing their reliability on instincts when making crucial decisions. Even though intuition can be a perfect tool that offers spark that guides you to a certain path, basing decisions on a gut feeling would be wrong.
In the last few years, several developments have happened in IT like machine learning, IoT, AI, advanced analytics, and big data. They have leveraged various digital insights and embraced business intelligence accordingly, and so one can make better decisions that trigger commercial growth, better baseline, and evolution.
Humanity creates data of about 2.5 quintillion bytes daily, and so a venture has never easily collected, assessed, and interpreted data into actionable, and real insights. Therefore, a company must be data-dependent in decision-making. This process entails making better institutional decisions by extracting certain patterns, collecting data, as well as facts from the data, and applying them to conclude wisely.
Data collection depending on the goals and assessing the facts and patterns can help to create activities and approaches that benefit a venture in several ways. The concept is not new, but when collecting, obtaining, formatting, and assessing insights were time-wasting tasks that damaged the decision-making process, the current IT empowers leaders by enabling them to garner crucial insights.
Laura Rea attended the Texas Christian University in Texas from 1998 to 2001 and got a degree. On graduation, Laura Rea worked in a design company called Murray Brown Creative Group that focused on creating campaigns that develop identity and branding for a company.