Social media is a great tool for businesses. However, you need to have a strategy and a plan in place before you jump into social media. Before you do anything on social media, ask yourself what your goals are and what you hope to gain from it. Do not just open up an Instagram account just because everyone has one. Ask yourself how exactly you are going to use Instagram to get more leads, traffic, or sales. Ask yourself how often you are going to post, how much effort or money you are going to put into it, and what kind of content you are going to post.
A big part of figuring out what your strategy and goals should be is utilizing data. Platforms such as Facebook and Twitter provide you with a lot of data about your audience. You also get access to data that is related to your performance on social media. Use the data to figure out if you are reaching your goals on social media and what you can do to improve. In addition, you have to constantly look out for changes that may be occurring. Do not expect everything to remain the same all the time.
Influencer marketing is also something to consider if you have a budget for it. Influencers are a great way to get a lot more exposure quickly. You can use shoutouts from influencers in order to get more followers and likes.