Videos are an excellent tool for your social media marketing strategy. It is estimated that by 2021, three quarters of all mobile traffic will be video, according to the Huffington Post. Many young people love videos because they are easier to watch than reading something. Videos are more engaging than content and plain images. They are often more engaging than blog posts.
When using videos on social media, make sure to have a strategy in place. Know your audience and make sure to provide them with videos that they are interested in. You should not make videos that are too long, because people will end up being overwhelmed and not watching them. You should also live stream videos in order to get more engagement.
There are various kinds of videos that you can create. You can create tutorials to teach people how to use your products or do different things. You can create informational videos that serve as video blog posts. You can create videos about your team members and which give an inside look into your offices.
However, you need to make sure that you stay within your niche. You do not want to be too broad, because you will not attract a targeted audience. In addition, you need to know which platforms are the best for you. Use the social media platforms that your target audience uses. It is worth investing in high-quality video tools in order to create high-quality videos.