Social media has changed the way businesses contact their customers. It used to be that businesses reached out to their customers. This meant that they placed ads on television, on the radio, in the newspapers, and on billboards. However, social media is a form of inbound marketing, not outbound marketing. Customers come to you instead of you going to them.
If you are on social media, you need to engage with your followers. You need to listen to them. It is not just about posting stuff and tweeting out links to your blog posts and website. You have to listen to what your customers are saying and respond to their comments. You should be social on social media. You should like their comments and be human when you talk to them.
Automating your social media postings is a great way to stay active on social media without wasting your time. You can set aside one time a day or one time a week to schedule your social media postings for the entire day or week. This way, you do not have to check your accounts every few hours.
At the same time, you still have to be human and social. There are certain times where automation will not help. Automation tools cannot answer comments that customers post on your Facebook fan page. If you automate everything, you will lose your customer base. You still have to do manual postings once in awhile to show that you are human.