An estimated 81% of small and medium-sized companies are using social media to improve sales and marketing. The world of social media is more than chatting with friends, sharing with family and playing colorful apps. Businesses utilize social media to their immediate advantage because it helps to bring about an increase in client flow (source). Paying for sponsored or paid posts will ensure your company’s advertisements are on their front page. Social media sites such as Facebook and Twitter have created a platform where companies can come to flourish over time.
For business owners, it is imperative to join forces with social media to increase marketing potential. In this day and age, owning a website is virtually useless if you don’t have a social media page to back you up. A Facebook or Twitter page engages your clientele, allowing them to provide you with valuable feedback in the form of reviews, comments and messages. This constructive feedback can help transform and improve your company to fit the needs of your customers.
Creating a business page on some of the more popular social media websites is often free, unless you plan on doing some advertising. These sites charge a relatively substantial fee if you wish to publicize your account on their main page. However, considering millions of people utilize social media on a daily basis, the price you pay for front-page advertising can be highly advantageous. Keeping your page updated regularly is vital to the overall success and longevity of your position on sites like Facebook and Twitter. If your page is not kept updated, this causes it to rank lower on search engine results, preventing clients from finding you. Keeping the page up-to-date also ensures better customer support, as you will be able to answer inquiries as soon as you receive them.