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CEO Sheldon Lavin Drives the Successful International Expansion of the OSI Group

During the past decades, the OSI Group significantly expanded operations internationally, under the clever stewardship of its CEO Sheldon Lavin. The company has its headquarters in Aurora, Illinois USA. The international expansion started in 1992, with its first plant outside the USA being opened in China. Besides serving China, OSI now has facilities in Japan, India, the Philippines, Spain, Germany, the Netherlands, Poland, and Hungary. The strategic global positioning of the OSI manufacturing facilities allows the company to serve Eastern Asia, India, The Middle East, Western Europe, and Eastern Europe.

Here is a summary of the OSI Group’s global operations:

China

China has a burgeoning consumer economy because the average Chinese person is now wealthier than before. Increased sales in China are boosting the OSI Group’s revenues. To enhance the efficiency of its operations s in China, from the 1990s onward, OSI pursued a long-term strategy of vertical integration. By 2010, the strategy was fully achieved with the opening of the OSI Weihai Poultry Company in the Shandong province of China.

OSI Weihai Poultry is a complete poultry processing operation starting with feed production through all the steps necessary for product delivery to the consumer including poultry breeding, chick hatching, feeding of the broiler chickens, slaughtering, processing, packaging, and distribution. This complete production cycle allows the company to maintain high levels of quality assurance.

Japan

The company has a joint-venture in Japan called Orange Bay Foods that runs a beef-processing plant. Products made there are sold in Japan and also exported to other countries.

India

In India, through its wholly-owned subsidiary, Vista Processed Foods, the company markets fresh and frozen vegetables across all of India and to other countries in the Middle East.

The Philippines

During 2017, the company opened a new plant in the Philippines to process beef, chicken, and fish.

Western Europe

The OSI Group has operations in Germany, the Netherlands, and Spain. During 2017, the company expanded its existing processing plant in Toledo, Spain, which processes beef, chicken, and pork. At this plant, it now has the annual processing capacity of 45,000 tons.

Eastern Europe

During 2012, the company built a new meat-processing plant in Poland to make hamburger meat for sale to customers in the Baltic States, the Czech Republic, Finland, Poland, Sweden, and Slovakia. It also opened a chicken-processing plant in Hungary that sells locally and exports to all the Baltic States.

Conclusion

CEO, Sheldon Lavin plans to continue the global expansion of the CSI Group into market areas where the company perceives that there is a viable opportunity to capture significant market share and enhance overall corporate profits. For future expansions, the company sees significant growth potential in the areas of natural and organic foods.

Sources:

www.linkedin.com/in/sheldon-lavin-a325b98