Whitney Wolfe is the co-founder and current CEO of Bumble a social dating app which has its headquarters in Austin Texas with over 70 employees. She was born in 1989 in Salt Lake City, Utah. She took International studies at the Southern Methodist University. While still a 19-year old student at the university she started a small business of selling bamboo carrying bags. After graduation, she left for Southeast Asia where she worked with several orphanages.
She co-founded Bumble with Andrey Andreev founder of Badoo in 2014. The app registered a high growth rate with over 80 million matches and 15 million different conversations at the end of December 2015. By April 2016 Bumble became the 4th most popular dating app. On 2017 February, it had 12.5 million registered users who spend an average of 100minutes daily on the app according to Forbes. Her main objective of founding the company was to give women some power and control that they have been denied by the society and other dating apps. She created bumble in such a way that the woman is the one who will initiate any conversation after a match has been made. This is to promote the idea of equality between men and women.
In 2016 October, the company launched Bumble BFF; this is an app to help women to find new peer friends in their area. In October 2017, the company also launched Bumble Bizz, a professional networking online site that is for people who are not interested in dating but rather networking and the app is currently competing with LinkedIn. The app borrows the idea of online matchmaking which helps people, especially women, get in touch with investors, potential clients as well as people working in their industry therefore improving careers and saving time for women with families to do networking. She is dedicated to empower working women both professionally and socially. She consequently launched Bumble Bizz to bring a feminine touch to the masculine networking space. She stated that Bumble Bizz does not include the ages of people in it because most people employ women in their 20’s and therefore, she wanted to create equal opportunity for everybody.
Whitney met her husband Michael Herd, who is in the oil, gas and restaurant business, in 2013 at Aspen. They were both vacationing there for Christmas. In June 2015, Michael proposed to Whitney when they visited his family’s ranch in Texas. Their wedding took place in the September of 2017 in Positano Italy. She was styled by Cynthia Cook Brides, and she hired Sogukii Events to plan their wedding. She was named in the Forbes’ 30 under 30 in 2017. She was also named as one of Elle’s women in tech in 2016 and Business insiders 30 under 30 most important women in 2014.
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