Sweetgreen is a renowned restaurant. Sweetgreen started from a humble beginning, and it has so far grown a great deal. Nathaniel Ru who is a co-founder said that he wants Sweetgreen to be a renowned brand in the market, being recognizable and also outstanding. The aim of Sweetgreen is to offer quality health foods to people at an affordable price.
Sweetgreen foods were founded by three co-founders who happened to be classmates at Georgetown University. The trio hatched the idea that a lot of people needed quality food which tastes great and it is healthy, and thus they began Sweetgreen.
The three co-founders have integrated technology into their business with approximately 30 percent of their transaction being done through their mobile app which is found free on App Store, or by using their website platform.
Sweetgreen uses a unique strategy to get close to its customers. One of the ways it uses is through closing its corporate office at least five times a year so that everyone can work in their restaurants.
Fortune reveals that Sweetgreen recently opened offices in the city of Los Angeles, and it operates without a main headquarter.
The co-founders aim at decentralizing services of Sweetgreen and growing it nationally. The three co-founders Nathaniel Ru, Jonathan Neman, and Nicolas Jammet, had taken an entrepreneurship class back in college, Georgetown University. Learn more about Nathaniel Ru: https://www.youtube.com/watch?v=VnQ9aK4ZmFA and https://en.wikipedia.org/wiki/Sweetgreen
Coincidentally the trio has immigrant parents who have started and grown their businesses. After completion of their course, they implemented their idea of starting a healthy eating restaurant around Georgetown University since there wasn’t any at that period.
The trio raised their initial start-up which was 375,000 United States Dollars from investors and other from their parents. Their first restaurant was opened in August back in the year 2007, but it has grown largely opening more and more outlets.
In October 2016, it is important to note that the company had opened over 60 stores which were fully operational across the United States in many states which include Massachusetts, New York, California, Illinois, and Maryland. Other locations include Pennsylvania, Virginia, and also at the District of Columbia where they have grown and spread its business.
Their first business setback was during vacations because of most of their customers who were mainly students had gone home, though they survived this and thus they knew their business was going to make it.
Nathaniel Ru who is one of the co-founders is a focused and determined person. His entrepreneurship skills have greatly helped grow their business. Nathaniel Ru was born back on May 3, 1985, and he is currently 32 years.