The advent of social media has been the biggest breakthrough in human history. What started as an avenue for individuals to connect with one another has evolved into a platform where businesses can market their services and products to lots of people. Today, big platforms like Facebook, Instagram, and LinkedIn have become mainstays in almost all marketing strategies.
However, using social media to market your brand can be challenging without the proper resources. Whether you want to manage campaigns, reach out to influential users, respond to consumers and make connections or analyze your social media impact, incorporating these tools into your social media efforts can help you succeed.
- Social Jukebox
Entrepreneurs are always busy growing their ventures. Scheduling social media posts is among the aspects that keep them extra busy since they have to provide their clients with fresh content all the time. However, this does not have to be a demanding task since Jukebox is here to liberate you from the drudgery.
Social Jukebox is an automated social media software that enables you to load content in a “Jukebox” and schedule how often and when you want the posts to be placed on your social media accounts. With each Jukebox, you can store many posts and schedule the tool to post them at different times of the day.
- Sprout Social
Sprout Social provides its clients with social media management, social customer service, and social media marketing. It builds and maintains its clients’ social media platforms by starting, monitoring and joining in social conversations. Also, it can reach your audience to execute social marketing plans.
Coming up with a perfect post that results in high levels of engagement is among the most difficult tasks in social media marketing. It is, therefore, crucial to conduct research on social media platforms before you start posting. This involves lots of listening to what consumers are talking about then strategically transforming the conversations into relevant content.
Mention is an excellent social media monitoring tool that allows you to track every aspect of your company, industry, campaigns and competitors as a whole. It delivers real-time alerts by email or push notifications. Also, the tool allows you to identify and manage crisis before they get out of hands, automatically generate reports to share with colleagues and clients and helps you find new influencers.
These are only some of the tools that can help grow your social media presence. However, it is important that you stay updated with the latest tools since what works today may not do wonders n future.