These days, most people are using social media to promote their business. While social media can help you boost your business, you may be doing things that are hurting your business. One of the biggest mistakes that people make is setting up a page and not putting anything on it.
Inconsistent posting is another mistake that business owners make. It will be easier for your audience to find and follow you if you have a regular posting schedule. Posting another user’s content without permission is something else that you should not do. Make sure that you respond to comments in a timely manner. You show your customers that their input matters when you respond to them.
You want to publish more than just your promotions and sales. It is estimated that 57.5 percent of people are turned off by promotions on social media. Your social media page should focus on building the trust of your customers.
You should not treat your business page the same way that you treat your personal page. Buying fake followers is another bad idea. You also want to avoid using too many hashtags. If the hashtags are irrelevant, then this can also work against you. Additionally, you should not auto direct-message your followers on Twitter. Most people do not like to be spammed. Send someone a personal note if you want to thank them.