Social media is one of the best things and worst things to happen to business in a long time. It essentially levels the playing field and allows small businesses to compete with global corporations.
It can also hurt a business quicker than anything else. One wrong tweet can really sink a company’s reputation. In order to avoid any negative results from your social media efforts, you should avoid these social media marketing mistakes at all costs.
1- No Consistency
If you are going to make social media work, you need to be consistent with your efforts. Pick a posting schedule and stick to it. Even if it just once a week. Your followers need to know when to expect new content.
For the most part, posting once a day seems to be enough for most businesses. And the good thing is that you don’t necessarily have to post your own content. Share articles that your followers will find valuable. Post inspirational quotes. Ask questions and set up polls to find out what your customers want.
2- No Community Engagement
The majority of consumers want to engage with brands through social media. If you are not engaging with your audience you are missing out on a golden opportunity to build your business.
Search for your business name and see what people are saying about you. If there are any issues you can take care of them before they become PR problems. Smart businesses are using social media as an extension of their customer service department.
3- Substandard Graphics
Social media has become a very visual platform. With sites like Instagram and Snapchat being so popular, it is imperative that your graphics be high quality.
There are a number of free or low-cost graphic design programs out there so there is no excuse for having cheap looking graphics on your social media feed. Creating these graphics does not have to be a difficult task. Use templates to keep the design time to a minimum. Set aside an hour or two a week and create graphics for the entire coming week.