Small businesses have always been at a disadvantage to the big players. The “big guys” have been around longer and have more well equipped staff with bigger budgets. This plays out in a big way in the marketing department. A well budgeted marketing team can create sleek advertisements that get a lot of attention for those companies. However, this is not the only way to reach out to people anymore.
How Social Media Made It More Fair For Everyone
Social media has created a more level playing field according to Adweek.com. Any company may choose to create an account on the social media websites and then start blasting out their marketing messages to as many people as they can convince to follow their profile.
All of this also means that the people seeing those advertisements are those who have opted in to seeing them. In other words, they are people who are more likely to want to see this information.
Getting Involved With A Movement, Or Creating Your Own!
Movements happen every day on social media. They come in the form of popular hashtags or other statements. It could be about nearly anything but often has something to do with whatever is happening in the news at that moment.
Companies can engage in the ongoing movements on social media or even try to get their own start if that is possible. It is not simple but it is possible. If something catches on it can be a lot of free media for the company that got it started.
These are two ways in which social media makes an impact on the way that small business does its marketing. Social media is fun for a lot of people but it is big business for some companies. Larger companies can use social media as well, but it is the smaller players who see the largest gain in market share from this kind of thing.