Today, social media rules the world. There are so many ways to use it that for some, it is essential to daily life. For businesses, this is definitely true. If you haven’t been using social media to sell your products, you’ve been missing out.
- Know who your customers are.
This can be a challenge when many companies and businesses don’t even know how many customers they have, let alone who they are or what they’re like. Send out feelers, ask for emails, request surveys and see how often you can get feedback.
- Speak directly to those customers with your content.
This is the vital part. When creating customers, have the customer base from part one in mind at all times. If your customers are young twenty-somethings who are single and love to go out on the weekends, don’t try to make them laugh with sports gags or lure them in with coupons to fast food. You need to play to their likes and preferences, which means that you’ll definitely need to focus a lot of time on step one.
- Present a call to action.
Now that you know you must know who your customers are and speak directly to your customers, you must also keep in mind that you can’t just leave them hanging right here. Instead, deliver a crisp call to action that directly asks them to buy your product.