The Coca Cola Remove Labels was a social media campaign that was spread around Youtube in 2015 in the UAE. The commercial featured a heavy metal rock star, a tattooed scientist and other interesting characters dining at a dinner table. The message of the commercial was to label food products, but not people.
The Scoot social matrix was a social media campaign by Singapore Airlines on Youtube and Facebook. They researched the demographics of different types of travelers in Australia and made videos advertising certain niche destinations. The campaign was a success and their flight sales were boosted by over 157 percent.
The Toy Testers campaign was promoted by Tesco in the United Kingdom. They promoted their toy selection in their videos during the holiday season. The series of videos successfully raised their toy sales during the holiday season.
The UK Bank made multiple videos that were spread via social media. The videos explained the various financial products that the bank had to offer and why they were a better choice over the competition. The bank boosted their overall sales for that year.
The UAE financial institution, Emirates NBD, made Facebook campaigns promoting saving for newly married couples. They spread image manipulation applications that showed what couples may look like in 30 years. The company had a significant increase in sales after their campaign.
Pepsi launched the Longthroat campaign in Nigeria through social media sites. The campaign took the term longthroat, which means the longing for success in the country, and related it to their new long bottle shape. The campaign boosted sales by more than 60 percent.