Predictions are being made about the significant role that social media will continue to play within the enterprise world in 2017, and many analysts are urging business owners to learn from mistakes made in 2016 to ensure they never happen again.
The most obvious example of the need for proper social media etiquette is the Twitter account of President-elect Donald Trump, who is infamous for being combative, quirky and less than refined when posting new updates. Such was the case on December 17, when he sent an early morning tweet that embarrassingly misspelled “unprecedented” as “unpresidented.”
According to a December article published by CIO.com, business owners will have to be extra careful about their use of social media in 2017. Proper spelling and grammar is just one of the important rules in this regard; other rules worth mentioning include:
– Establishing social media accounts that are never used. Business owners should not place their companies on social media unless they can commit to being active.
– Using content created by others without their permission. This does not include sharing updates originally posted by those who are in the same social circles; it refers to copyrighted content.
– Treating social media accounts like echo chambers. This means ignoring direct messages and not responding to comments. If a retailer only posts advertisements and promotions, followers will quickly ignore the company.
– Not adhering to a plan or editorial calendar. Social media should be approached with a strategy that has been formulated according to market conditions, industry and consumer profile.