Have you ever wondered why, despite how much real estate agents love social media and post themselves and their properties, they still can’t earn enough from it? While the social media platforms such as Facebook, Twitter, and Instagram are hyped as the ultimate platforms to do business, most real estate agents still don’t get it. However, they need to understand how to do business there.
First, the agents should understand that these platforms are not advertising platforms, and the people they interact with need not to be sold to. Instead, what they need is a one-on-one engagement with people or brands they are following. Therefore, you should position yourself as their point of interest.
A good social media channel is almost equal to having your reality show streaming to the whole world. If you can handle all that exposure, then your customers will quickly find you and hire or buy your products and services. All real states agents should at least learn a few social media basics to reap from the huge global market.
In social media, your life is on display – meaning that the agent himself is the brand and not the merchandise. You should make your followers see your work. Share your videos and pictures while always engaging your followers. It is also advisable that you make your images creative but as natural as possible.
You should name yourself as the brand. Unlike Facebook, Twitter and Instagram allow you to present yourself more creatively. It is also advisable to do this on Facebook but be sure to have your name in your handle. If your clients know you by name, they will always remember you.