Since 2017, Pinterest has announced new innovative tools, such as its virtual reality reader “Lens”, which analyzes objects in real time just by observing them, and then linking to websites. Now, the company has officially launched “Propel”, a tool to advertise new brands.
Propel is a personalized support program of advertising experts that help brands create smart budgets for digital marketing. They also offer advice to create effective campaigns, get more customers, traffic analysis , among others. The marketing agencies that have used Propel claim that ads receive 3 times more clicks with the new tool.
Pinterest’s logistics program is designed for brands and marketing agencies in the United States and Canada, so that in addition to creating a marketing plan, they are announced at Pinterest. The support consists of 30 days of individual telephone assistance by social networking experts, as well as custom pins, in-house marketing, as well as a guide to ideas and best practices in the marketing industry.
Likewise, Pinterest wants to give personalized advice to three clients per agency. According to the company, its Pinterest Ads Manager area had a 60 percent increase in results with ads.
Weeks before launching, Propel was launched in test mode and yielded some results, as companies that use the tool already have 3 times more clicks and a 38 percent decrease in their CPCs. Among the agencies and brands that note this success include: Agency Within, Beachbody, Chocolate Ghirardelli, Farm Fresh To You, McBeard, ROI Revolution, Resolute and Juice and Too Faced Cosmetics.
Such tools could increase brand value, as Pinterest is currently valued at 11 billion dollars when the company didn’t make any previous announcements for new features, according to 2016 figures. With this change of direction, in addition to its classic red pins, Pinterest might experience faster growth over the next months.