New Study Finds Very Few Small Businesses Use Instagram

Every business needs to be on social media nowadays. Although this seems like common knowledge in today’s marketplace, many small businesses are not earning as much as they could by avoiding certain social media sites.


One recent study done by Mantra found that many small businesses are really losing a great deal of money by not getting involved in Instagram. This study estimated that only 25 percent of the 1,402 U.S. small business owners surveyed use Instagram for marketing.


Researchers at Mantra believe that not being involved on Instagram could be costing various businesses thousands of customers. Since Instagram is very visual, it would be very easy for business owners to stay in contact with customers simply by posting videos and pictures. Also, Instagram is currently one of the most popular social media sites in the world, with about 500 million active users.


If there are so many benefits to using Instagram, why have so few small businesses chosen to use it? The main reason is that most people don’t know what it is or how to use it effectively. 39 percent of people surveyed actually said they don’t know how Instagram works.


Small businesses that do use Instagram overwhelmingly say they use it to get in contact with new customers. These few Instagram users say they love the social media site for its ability to help strengthen community ties and build customer loyalty.


Executives at Mantra recommend that small business owners take a serious look at Instagram and download an Instagram for Business account. Although many small businesses are using Facebook right now, Mantra says that Instagram is far more popular and can dramatically help small businesses reach out to new customers.