Luiz Carlos Trabuco Cappi is a renowned Brazilian entrepreneur with shrewd business acumen whose insights and counsel is highly regarded by several media houses, entrepreneurs, and political representatives. He has been working at Bradesco Bank for forty-eight years thereby developing an excellent business skill set that has made it possible for the bank to offer useful business solutions to the people of Brazil. Ever since Luiz Carlos Trabuco Cappi joined Bradesco in 1969, he has worked in various executives posts leading up to his current job as the bank’s fourth president.
Early Life and Education
Luiz Carlos Trabuco Cappi was born in a family of finance experts in 1951 and was raised in Suriname-Bradesco. Given that his parents were bankers, it is not surprising that Luiz Carlos Trabuco Cappi decided to join the industry despite not having a finance education background. Mr. Carlos Trabuco Cappi did his undergraduate program at the University of Sao Paulo where he graduated with top honors in Philosophy. Later on, he enrolled for his master’s degree in Psychology and Sociology at the same institution. Luiz Carlos Trabuco Cappi also completed his post-doctorate programme in Politics and Sociology at the University of Penteado Foundation.
Luiz Carlos Trabuco Cappi started his career at Bradesco Bank in 1969 working as a bank clerk, a position he held for fifteen years. Bradesco is one of the biggest private banks in Brazil that has helped solve various financial complications for millions of Brazilians. Later on, he was appointed to be the firm’s new marketing director for approximately eight years. In 1992, Luiz was elected the Chief Executive Officer and the President of the Banks‘ branch situated in Providencia. This arm of the firm specifically handles the salaries and pension schemes for all of Bradesco clientele. During this time, Luiz Carlos Trabuco Cappi developed several innovative solutions that increased the bank’s client base. His passion, determination, and hard work were profound, and the board of directors appointed him to take over the Presidency of Bradesco after Marcio Cypriano’s reign was over.
During the time Luiz Carlos Trabuco Cappi took over the presidency, Bradesco had lost its top rank to its rival bank Itau Unibanco which was now at the first position making Bradesco rank second. Most of the members of the board of directors felt that this was because of poor management practices and that is why they chose Luiz Carlos Trabuco Cappi to shape things after he had successfully excelled heading the Bradesco Seguros branch.
Ever since his appointment, Luiz Carlos Trabuco Cappi has achieved an impeccable track record increasing the profits of the institution by 30%. Furthermore, he developed a corporate University whose aim was to restore the leadership cadres, a move that helped him understand his personnel better. During his time at Bradesco, he was offered a more prestigious post by President Dilma Rousseff to be a minister of finance which he rejected as he was more interested in restoring Bradesco glory in the banking industry.
In 2015, Luiz Carlos Trabuco Cappi made history when he managed to sign a $5.2 billion deal where he acquired HSBC and in turn made Bradesco surpassed its rival Itau Unibanco on total investments, account holders, and branch networks. Moreover, this bold move by Luiz restored Bradesco number position that Itau Unibanco had claimed back in 2009. During an interview with MONEY, Luiz Carlos Trabuco elucidated that by buying HSBC, Bradesco had managed to attain status it would have achieved in six years of continuous business improvements.
Another accomplishment by this Brazilian businessman includes being named the Entrepreneur of the Year in the finance category in 2015 as well as receiving the Corporate Personality of the year award. Luiz Carlos Trabuco Cappi had received these awards again in 2003 and 2007, influencing him to be a top insurance executive in Brazil.