Live video, increasingly more available through social media sites, is becoming more widely used for brand development, according to Forbes magazine. There are a number of reasons why live video is becoming more important to business enterprises as the world exists 2016 and moves into 2017.
Still a New Medium
Live video via social media sites like Facebook is in its infancy. 2016 was really the first year when this type of technology became available at online portals like Facebook.
With that said, while it is still a new medium, it is being rapidly embraced, not only by individuals on social media sites but also businesses and organizations of different types. Industry analysts anticipate the use of live video provided on social media platforms will only be used more broadly by a wide range of businesses in 2017.
Solid Tool for Brand Development
Social media has proven itself a powerful resource when it comes to aiding a business in establishing and then building a brand. Live video, attached to a social media site, is being viewed as an important new, user-friendly and versatile tool in the brand-building, brand-maintenance arsenal.
Good Return on Investment
Another of the benefits associated with social media-based live video feeds is the fact that it is proving time and again to be a cost effective alternative in the brand development arena. Oftentimes, the only real expense proves to be that associated with a team member responsible for carrying out brand-related live video feeds through social media.