Lime Crime’s New Scandal: Velvetines Lipstick


Lime Crime is a trend-setting makeup and cosmetic company based in Los Angeles, California. They believe in using makeup to express freedom for women, rather than to cover up imperfections. Lime Crime’s products are all certified vegan and cruelty free. Lime Crime’s newest innovation is ‘Scandal’, an addition to their cult-classic Velvetine Lipstick line which has helped bring the brand up to a 2.6 million following on Instagram @limecrimemakeup.


Realized and developed by Lime Crime’s CEO Doe Deere, Pinterest users have exposed how Scandal offers an intense plum matte finish whilst still maintaining Velvetine’s notably luxurious and long-lasting qualities loved by lipstick users around the world. Its rich magenta hue flaunts an unmatched depth of personality as well as an edge of drama for Scandal’s users. According to a recent US Weekly article on purple lipstick, the color has always been known to ooze sex appeal and strength which definitely rings true for Lime Crime’s newest violet addition. Company CEO Doe Deere notes that “Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude”, and he mentions that the lipstick can be paired with a bold black liner to “stir up some controversy”.


For best use, Scandal should be applied 15 minutes after lip balm and touched up with a lip brush. All of Lime Crime’s Velvetines dry to a smooth and resilient coat, but can be easily removed with waterproof makeup remover, making them popular sellers on and Wear Scandal on a night that you want to add a little bit of theatricals to your pout.