Twitter took the world by storm for a while growing at rates that people could not believe. It was growing from a small base of users and had plenty of catching up to do with the more established names of Facebook and even Myspace. However, after some time people began to view Twitter as something essential that they needed to keep up with their friends and the news of the day. It took on a life of its own.
Since that time though there have been a number of missteps by the company reports The New Yorker. These missteps are so serious that they could jeopardize the whole nature of the social network itself and possibly bring it down over time.
One of the things that has not gone so well for Twitter is optimizing the new features that it brings in. When Facebook makes a change to its platform people complain about it for a while but then start to realize the value in the change made. Twitter has not been so fortunate with its own “upgrades”. Rather, some of the changes made to Twitter have made it harder to follow conversations and see what is really happening on the network.
That might be chalked up to a technical glitch that could be repaired, but not all of the problems on Twitter are so simple.
The so-called “Gamergate” episode on Twitter was another problem for the site. There were many people flooding the Twitter feeds of individuals they did not like with hate speech and threats. It was so bad that the daughter of Robin Williams actually felt that she needed to delete her account for her own safety. She did so, but this was yet another sign that the company is not in control of itself.
The CEO of Twitter resigned after a summer of chaos and the company brought back its founder to try to put it back on the right track. What happens next is anyone’s guess.