If you own a business, you probably use social media as a way to get more exposure. According to Forbes, there are ways that you can increase this exposure.
Of course, the first obvious way would be by actually spending money to boost your posts. This way, you will reach a lot more people than you normally reach by only relying on free engagement.
However, there are many ways to boost organic engagement as well. First of all, make sure to include images. People relate and react to images very well. You should include images of humans, as people relate to them. Images of women tend to get more engagement than images of men. Images of pets and animals can also be helpful when it comes to increasing engagement. You should also make sure that your images are the right size. In addition, avoid using stock images.
Another way to increase engagement is by being in tune with what is going on in the world and with what is trending. You can post things that are related to current events or trending news.
You can also simply encourage engagement. It certainly does not hurt to ask followers to tag a friend or to like or share your post. Doing this increases the chances of your followers following through on your request.
Finally, be authentic and human. Post inside peeks of what is really going on in your office. Make sure people can connect with you.