With regards to marketing on social media, you can use these tips to succeed.
Conduct research about your followers. These days, it is very easy to find out information and data about your followers. You can use the various tools that are available for this purpose. You should know what age group they are in, what their interests are, what their average financial situation is, and other informative facts.
There is more that is involved in this. Obviously, a video that you would create for YouTube may not be the best for your Twitter profile. The same goes for images. An image that would do well on Twitter may not be the one that would be the best pick for Instagram. You have to think about what kinds of things people like to see on each specific social media platform and create images, gifs, and videos that are targeted specifically for that platform.
When you post something, look at the comments and see how it was received. Test different kinds of posts and see which get the most likes and shares. Try out different things to see if the engagement goes up or down.
Using user-generated content is also a great way to get your followers to be more engaged with your brand. For example, if a follower posts an image of them using your product, you should retweet it.