If you own a small business and you are on social media, it is a good idea to get your employees involved in your social media marketing strategy. It is always good to have humans interacting with your audience. This will increase their trust and help them connect with you. Here are some tips for getting your employees involved in your social media efforts.
You can give your employees incentives to share your posts and articles. This will increase your reach, of course. However, it will also ensure that your employees will become experts in their own right.
You should also encourage your employees to communicate with each other about what they are doing on social media. They can help each other come up with new ideas about what to share and what to say on social media.
Of course, if all of your employees are on social media, it is easy to get confused. You do not want them to share the same things all the time, as that can appear spammy. Consider setting up a posting schedule that lets them assign different tasks to each other. Have a calendar that they can use and collaborate on.
Finally, come up with an agreement about which content they should share that is not your own. Nobody wants to be overly promotional. Give them a list of blogs and news sources that they can use to find interesting third party content to share with their followers.