If you own a local business, you need to make sure that you are doing social media marketing the right way. First of all, make sure to optimize your social media profiles for your local area. This means that you need to include the name of the city where you are located in your profile. This way, people will be able to find you when they look for establishments in your area.
Next, make sure that you are getting reviews on your social media profiles. This is especially important on Facebook and other sites where people can see general star ratings.
You should regularly post content about things that are happening in your area. You should use hashtags that are used by people in your area. You can use Trendsmap to find hashtags that are trending in your area. For example, in New York City, you may want to use the hashtag #NYC.
Make sure you are authentic and that you stand out. Post with a unique voice. Be friendly. If you are a local establishment, you should not be too cold and business-like. Do not post as if you were a national company. Post with the tone of the friendly owner of the shop at the end of the block.
You can cooperate with other local establishments in your area. You can cross-promote each other. You should also use Facebook to create ads targeting people in your area.