A new series on Forbes chronicles the shifting social media landscape. On the last episode, influencers discuss their visions of social media’s future. From not wanting to make predictions at all, to mentioning that a real-world year is five years in YouTube time, to insights on upcoming platforms, the influencers seem to agree on one thing: they will keep telling stories to anyone watching. Social media marketers can take some of their advice.
Two main ideas stood out. The first is that people will continue telling stories. One influencer said that there will always be Beyonce and there will always be that one band no one else has ever heard of. To a marketer this suggests that social media has the power to serve niche markets. Marketers are constantly advised to find out where their audience lives online and tell their story to that forum. This advice is being disrupted by new tech and audience behaviors.
Currently there are many places to live online, from Facebook to Snapchat, Instagram and others. Each of these platforms are in constant flux because they are in constant competition. For instance, when Facebook released live-streaming so did Instagram. Brands who decide to follow innovation, rather than platform, could see success because viewers are interested in new ways to receive stories. Locking into one platform isn’t the best bet for marketers in a tumultuous social media landscape. Instead, listen to the influencers. Adapt to new forms of multi-media rapidly and your audience will find you.