Facebook is a company that took a simple concept — social media — and turned the form of online communications into a global phenomenon. Facebook achieved its tremendous levels of success by constantly innovating and coming up with new innovations. Recent decisions to explore the presentation of original programming via online streaming content show the company’s talent base is always hard at work. Not all the work yields success though. Facebook’s attempts at developing an “internet drone” have proven, well, disastrous.
Facebook attempted to make history with the Aquila drone, a massive drone powered by solar energy. The drone truly was massive as it was the size of a plane. The grand visions of those hoping to make history with the drone entered a rather undesirable history book. The Aquila drone is listed among many great corporate research and development failures. The drone famously crashed during a ballyhooed test run. Confidence in the drone was shattered. This is to say nothing of the bad publicity that followed.
Facebook’s drone was intended to be highly inspiring. The solar energy powered drone truly embodied “the future is now” sentiment so many find emotionally uplifting. Unfortunately, as far as this drone is concerned, the future is still a long ways away.
No guarantees exist when developing something completely new and radical. A lot of trial and error is involved. Failures, costly ones, do occur. The Aquila drone may still fly once again. The date in which this occurs has to wait.
A huge drawback to the flop of the Aquila for Facebook is the company loses the publicity and added branding benefits another successful venture yields. Facebook was denied its glory with the drone project. The company is going to move on and come up with new plans. Hits and misses are both expected.