The 2016 United States presidential campaign has been unlike anything ever seen before. The rhetoric used by Donald Trump throughout his entire campaign has generated a great deal of controversy. There have been countless articles written about him. However, users of the largest social networking site in the world have also given their two cents on the billionaire candidate a record number of times. Donald Trump is now being mentioned more frequently in Facebook conversations than any other presidential candidate in the history of the platform. This speaks volumes about how passionate Trump’s supporters and detractors are. There can be no question that Trump’s candidacy has caused more interest from the general public than any other candidate in history.
More than 38 million unique users of Facebook started interactions that related in some way to Trump. This means that people who are commenting on Facebook about Trump are doing it an average of eight times each week. Trump had a single week where there were a staggering 306 million posts, shares and comments that related in some way to him. This is an unprecedented figure that Trump is sure to surpass before the election.
These numbers underscore the critical role that social media is now playing in the election process. Voters now have a way to debate the merits of the various candidates that they did not have before the invention of social media platforms like Facebook and Twitter. Future political campaigns are certain to be designed around social media.