Doe Deere: Founder of Lime Crime

Doe Deere is an entrepreneur who was born in Russia. She moved to New York in 1998 when she was 17 years and stayed there till 2012. Doe is the chief executive officer and founder of Lime Crime Cosmetics. She created the company in 2008. The idea came to her in 2004 when she did not find the bright makeup she needed when modeling her DIY fashion. Doe Deere states that she always loved bright and unusual colors.



One of Doe Deere’s belief is that the definition of true beauty is what feels right to every person. Due to this belief, she decided to be bold in her cosmetics-venture. Her line of cosmetics has gained a huge following over the years. Doe believes that to be a successful woman; one needs to follow their passion and have courage while doing it.



Doe’s life as a musician made her appreciate the efforts and support of her fans and also taught her various things such as marketing. She wanted to be a musician before she started Lime Crime. Music even made her met her husband. They were in a band together, and they did songwriting and promoting the band.



Her first business was in Russia when she was only 13 years old. She sold temporary tattoos to her classmates, which were trendy, at the time and she enjoyed it a lot. She made her tattoo business successful by wearing the tattoos herself. This popularized them and also made her classmates see that it was safe to wear them.



Lime Crime was based online. At the time, experts advised Doe against the idea because they felt that clients would want to view her products before purchasing them. However, Deere was against this idea and used the “on-lip” lipstick swatch. This was a bright idea since clients could now see her products on the skin before deciding whether or not to buy. This idea has now been replicated all over the fashion industry.



There is a mission statement of the company on its website so that every visitor can view it. Lime Crime’s intention is not only to change the whole idea behind make-up but to also revolutionize how it makes a woman feel. Deere’s always tries all the products herself to make sure that they are on par with the vision of the company. Doe Deere is a role model to many.