Doe Deere – Achieving a Dream

Doe Deere is the founder and owner of Lime Crime Cosmetics. Lime Crime was born on an online retail site. Doe Deere set up a clothing store called LimeCrime. She always featured bright, intricate makeup as a staple of her brand. Later that morphed into her company Lime Crime which is very successful today. Lime Crime features bright makeup in fun packaging and a very active presence on social media.



She was born in Russia, but when she was 17, she moved to New York City to become a musician. Doe Deere graduated from FIT in New York and majored in Design. She believes that fashion and makeup are a way of self-expression that allows people to show what they love and how they feel in a safe and beautiful way. Doe Deere lived in New York from 1998 until 2012 before she moved to Los Angeles where she is currently based. She used to be a part of a band when she lived in New York. Performing with the band at different events made Doe Deere more appreciative when people come at the events in order to support Lime crime. People have not always gathered to greet her and the band which thought Deere to be able to distinguish between people who care and people who simply come because they have nothing else to do. Years later, Doe Deere married one of her band mates. They have learned to collaborate, and their real friendship grew into love.



Doe Deere advises women who are ambitious as she was to believe their gut feeling. If a person knows what they want and think they are capable, then their gut feeling will lead them in the right direction. She advises people who want to achieve their dreams first to get to know themselves inside out so that they would be able to learn to trust themselves. Her beginning as an entrepreneur started when she was 13 and living in Russia. She used to sell temporary tattoos to her classmates. When she was in a band, she was good at marketing the performances of the band. She developed her skills most when she was selling handmade clothing online which led her to launch the makeup company of Lime Crime thanks to her trusting her gut feeling and going for what she was passionate about. All of those things have added up to her achieving great success.


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