Lime Crime founder Doe Deere is, without a doubt, one of the coolest people. No matter if she’s attending a black tie gala or lounging on a blanket at a music festival, she always looks like she has just emerged from a castle where a team of singing birds (that are somehow also stylists) crafted a vibrant look just for her. You can spot her by her fascinating and ever-changing hair color. She rocks orange, blue, pink and purple – changing frequently based on her mood. She has the face of a porcelain doll and her makeup reminds me of a work of art.
Of course, that is likely the type of style you would expect from the founder of revolutionary beauty brand Lime Crime. There is nothing typical about Lime Crime and similarly, nothing typical about Doe Deere. She founded Lime Crime with the mission to revolutionize makeup. She didn’t just want to change how people shop, but to inspire them to use makeup to express themselves and to change the way they feel, both inside and out.
Fans of Lime Crime call themselves unicorns. This name came from their shared desire to stand out as a beautiful creature. Lime Crime started as a very niche company where people could find high-quality lipsticks in shades like blue and purple. Yet, the high quality of the products quickly brought Lime Crime products across the line into mainstream. The lipsticks gained a reputation for setting new standards for quality ingredients and for outlasting even the most expensive brands. Today, the beauty products are found on the top lists of beauty bloggers and celebrities around the world.
The rapid takeoff of Lime Crime is due partly to the company’s focus on making digital marketing and social media the cornerstone of their marketing strategy. Lime Crime isn’t afraid to shine its spotlight on specific fans. Through social media and its website, Lime Crime typically calls out multiple unicorns each day, complimenting them on their looks. By showcasing individual fans, Lime Crime has encouraged fans to follow and engage with each other, building a network of Unicorns who engage in the digital space.
Doe Deere recently gave some incredible advice in an article on Guest of a Guest. When asked how to make your dreams come true, she told Guest of a Guest that we should simply follow our hearts and not be afraid to follow that passion that is already burning inside of all of us. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true