Category Archives: Video Marketing

How Businesses Can Improve Their Video Marketing On Social Media

On social media, it is important to start posting video content. Video content will lead to more engagement and more success. Here are tips you can use for improving your video marketing strategy on social media.

First, keep in mind that not everyone will be able to hear what you say. In fact, eighty five percent of all videos on Facebook are played without sound. People have to manually activate the sound if they want to hear what you are saying. Therefore, make sure that your videos can be played without sound as well. You can use charts and presentations in order to create a video that works without sound as well.

Another idea is to keep to the point. Nobody has the patience to sit around for ten minutes on social media as you lead to your main point with introductions. Shorter videos often do better on social media. You want to make sure that your audience gets your most important messages. To do that, only include your most important messages. Do not include content and information that is not crucial. Perhaps you can break up one long video into shorter videos that focus on one sub-topic at a time. Remember that people have very short attention spans on social media.

Finally, make sure you take your revenue into account. You will have costs associated with producing video content, and make sure that you fit those costs into your marketing strategy.