Category Archives: Twitter

Is Twitter Doomed?

Twitter took the world by storm for a while growing at rates that people could not believe. It was growing from a small base of users and had plenty of catching up to do with the more established names of Facebook and even Myspace. However, after some time people began to view Twitter as something essential that they needed to keep up with their friends and the news of the day. It took on a life of its own.

 

Since that time though there have been a number of missteps by the company reports The New Yorker. These missteps are so serious that they could jeopardize the whole nature of the social network itself and possibly bring it down over time.

 

One of the things that has not gone so well for Twitter is optimizing the new features that it brings in. When Facebook makes a change to its platform people complain about it for a while but then start to realize the value in the change made. Twitter has not been so fortunate with its own “upgrades”. Rather, some of the changes made to Twitter have made it harder to follow conversations and see what is really happening on the network.

 

That might be chalked up to a technical glitch that could be repaired, but not all of the problems on Twitter are so simple.

 

The so-called “Gamergate” episode on Twitter was another problem for the site. There were many people flooding the Twitter feeds of individuals they did not like with hate speech and threats. It was so bad that the daughter of Robin Williams actually felt that she needed to delete her account for her own safety. She did so, but this was yet another sign that the company is not in control of itself.

 

The CEO of Twitter resigned after a summer of chaos and the company brought back its founder to try to put it back on the right track. What happens next is anyone’s guess.

 

Twitter’s New Business Feature Boosts Customer Service

Twitter has announced a new change in the way the social media platform will work. Those using Twitter for business will be thrilled with an intriguing new feature that integrates location sharing with direct messaging. The idea at work here is customer service can improve dramatically when all these unique features are added into the mix.

 

The new feature is one of several that target business users. Clearly, Twitter feels the future for its success is boosting the social media site’s value to those involved in commercial enterprises.

 

It is not exactly a military secret that Twitter has suffered a loss in market share and a drop in popularity. Despite some very high-profile Twitter members, the social media site does not seem to click with the average social media user. Twitter’s brevity makes it great for getting quick messages out there. Likely, the best persons to take advantage of these messages are people in business or in the public eye.

 

What is amazing here is how long it took Twitter to come to such a realization. Management surely had seen how public figures, celebrities, and entrepreneurs are extremely active on Twitter while people with personal accounts seem to gravitate more towards Facebook.

 

Adding new features for business is a step in the right direction for Twitter. The pick a location feature may draw in a number of businesses that might not have been so active on Twitter before. The concept is simple and, honestly, not one that is completely original.

 

A business representative can ask a customer who he/she is conversing with on direct messenger to reveal his/her specific location. Upon providing this information, location-specific information is then provided to the customer. For example, a retail chain could quickly provide information about the store nearest to the customer. Simple information of this nature is always appreciated by customers. Various businesses can use this feature to various beneficial ends. And both the business and the customer should benefit.

 

Twitter might not live up to its original potential as a social media company, but various new moves performed by Twitter are sure to help improve its fortunes.

 

Twitter To Release Earnings Report at Unfamiliar Time

The earnings release for giant social media platform, Twitter Inc. will be on Thursday, this week. To be precise, the time for the release of the report will be 4.00 a.m. PST. According to the company, the timing for the report has largely been influenced by analysts who said that other tech companies have slated their releases on the same day. They include Google, Amazon and Atlassian.

 

Break From Tradition

 

According to techcrunch.com, the early morning time has, however, not gone down well with some analysts who accuse the company of breaking from tradition. This is because most tech companies are used to reporting an hour or so after mid-day at the end of day trading. Analysts have been accustomed to that time and Twitter’s time is a little uncomfortable for some of them.

 

Job Cuts Announcement

 

There is high anticipation of the company’s earnings reports for several reasons. However, the main one is driven by speculation that the company may announce around 300 job cuts. According to unnamed insiders, the job cut announcement may come even before the release of the earnings report.

 

Last year, Twitter cut the same number of jobs it’s expected to cut this week. If it happens, the move will be widely considered as an attempt to relieve some of the financial pressures from the company’s recent losses and the fall of its share price for the last one year. There were expectations of the company’s acquisition but the companies that were expected to bid abandoned the process.

 

 

 

Twitter To Release Earnings Report at Unfamiliar Time

The earnings release for giant social media platform, Twitter Inc. will be on Thursday, this week. To be precise, the time for the release of the report will be 4.00 a.m. PST. According to the company, the timing for the report has largely been influenced by analysts who said that other tech companies have slated their releases on the same day. They include Google, Amazon and Atlassian.

 

Break From Tradition

 

According to techcrunch.com, the early morning time has, however, not gone down well with some analysts who accuse the company of breaking from tradition. This is because most tech companies are used to reporting an hour or so after mid-day at the end of day trading. Analysts have been accustomed to that time and Twitter’s time is a little uncomfortable for some of them.

 

Job Cuts Announcement

 

There is high anticipation of the company’s earnings reports for several reasons. However, the main one is driven by speculation that the company may announce around 300 job cuts. According to unnamed insiders, the job cut announcement may come even before the release of the earnings report.

 

Last year, Twitter cut the same number of jobs it’s expected to cut this week. If it happens, the move will be widely considered as an attempt to relieve some of the financial pressures from the company’s recent losses and the fall of its share price for the last one year. There were expectations of the company’s acquisition but the companies that were expected to bid abandoned the process.