In the world of social listening, major player Talkwalker has just been acquired by private equity firm, Marlin Equity Partners. In a letter, CEO Robert Glaesner made the announcement of the acquisition.
With the new backing, Talkwalker looks to cement its long-term success and growth thanks to the “capital base, industry relationships, and extensive network of operational resources” Marlin will bring. Previously the social media listening platform raised $4 million in equity with it’s most recent round of fundraising ending up at close to $6 million.
The acquisition comes at a time when social media analytics and listening is taking off in a major way with a majority of the planet’s population visiting sites like Twitter, Facebook, Instagram, and Snapchat every day with ad spend on the platforms at an all-time high for both desktop and mobile reach. As a result, companies like Talkwalker that employ AI-powered cloud-based resources to measure engagement and “analyze images and text in 187 languages” have become in demand for brands obsessed with measuring the success of their social media campaigns. Current clients of Talkwalker include major brands like Merk, Microsoft, and Deloitte.
Founded in Luxembourg in 2009, Talkwalker boasts 1000 clients and currently has 170 employees located across the globe in Luxembourg, New York, San Francisco, and Frankfurt. The major employees will stay on after the deal to continue running the company.