Streaming media is the wave of the future. Broadcast and cable television may both end up on the proverbial ropes in only a few short years. Facebook sees the direction things are going, which is why the social media powerhouse is planning on purchasing live and pre-recorded programming for an exclusive video feed. Facebook wants to tap into the success found in YouTube and NetFlix’s company coffers.
Facebook has a massive collection of members. Minimal video capabilities are available on the Facebook platform. Expanding the video content would be really easy. Why Facebook had not already launched such a venture is a mystery. The social media company is not really late to the game. The networks and cable channels, however, seem to have gotten a late jump with streaming content. Even though certain channels do stream content, the channels are not primarily known for such programming distribution. As a result, the maximum levels of audiences are not gained.
Facebook already has a tremendous audience. A mere announcement in the news feeds of the social network would capture the attention of millions within hours. Monetizing the video feed wouldn’t be difficult al all. Facebook is not exactly going to find attracting advertisers to the programming feeds to be difficult.
Audiences are slowly drifting away from traditional cable and broadcast television for a simple reason. A more convenient alternative exists. On-demand streaming is much more easily accessible. The audio and video quality on stream feeds is outstanding. In addition to seeing content on Facebook, look for video programming to appear on various startup websites and social media communities in the coming years. Apple is one major company to announce plans to release original programming on iTunes. Really, the march to a new platform for entertainment and informational programming is coming.