Category Archives: Social Media

Could Pinterest Be The Next Big IPO? Investors Sure Hope So

Wall Street investors believe social media giant Pinterest could be one of the hottest IPOs in the near future. Analysts say Pinterest’s greatest advantage right now is that it can expertly monetize non-intrusive advertisements.

 

Pinterest allows its users to easily see items on various “pins” and connect to websites where they can purchase a wide variety of items. There are no ad intrusions to the overall social media experience on Pinterest.

 

Just looking at Pinterest’s figures, investors are mightily impressed. Pinterest has over 100 million users, $11 billion valuation, and grew an astonishing 500 percent in 2015.

 

Pinterest is unabashedly a female dominated platform. 80 percent of Pinterest’s users are women, and 20 percent of all women who use the Internet use Pinterest. This makes Pinterest a perfect place for companies in the fields of jewelry, technology, foodstuffs, design, and fashion.

 

One interesting feature investors are also interested in is a Pinterest grocery assistant program. This program, which is currently in development stages, will allow users to purchase various items for a “pinned” recipe and add it to their e-shopping cart. Investors see a great future for this program, perhaps even allowing users to do e-grocery shopping from the comfort of their home.

 

Many high-quality financial studies have been singing Pinterest’s praises as well. A recent study put out by eMarket said that Pinterest was better than SnapChat, LinkedIn, and Instagram in terms of “social advertising effectiveness.” Another study from Wedbush Securities said that Pinterest was on target to garner $500 million in ads by the end of 2016.

 

Paul Sciarra, Evan Sharp, and Ben Silbermann founded the social media company Pinterest in 2010. Pinterest is currently headquartered in San Francisco and is available in around 20 languages. Pinterest has yet to officially announce any plans for a future IPO.

 

 

Tech Experts Reveal Top Tips For Small Businesses On Social Media

Almost every business nowadays has a social media presence. Keeping in touch using Facebook, Instagram, Twitter, or even Pinterest is a great way to expand a business’ consumer base and spread company news. However, as the old adage goes, “with great power comes great responsibility.” Many social media gurus are now sharing the biggest tips small businesses can use online.

 

The first mistake a business can make is not updating their social media profile often. Some businesses take the time to set up their Facebook, Twitter, or Instagram page, only to leave it completely blank. Social media experts recommend every business put up fresh content at least every week to retain and attract new customers.

 

One solution to this issue is to set up a strong posting schedule. There are various tools out there to help businesses schedule posts, including Buffer, Sprout Social, and Hootsuite.

 

Another strong solution to organically strengthening a business’ social media page is to champion user-generated content (UGC). Using UGC often shows the company is actively concerned and interested in their customers. It’s important, however, for companies to ask the user if it’s OK to share his/her post before re-posting UGC.

 

One important way to engage with users is to take a look at their comments and respond to them quickly. One of the major problems businesses with social media sites face nowadays is addressing comments in a reasonable timeframe. Even if a business can’t respond fully to a user’s question, it’s important to at least acknowledge that the comment has been read and that the company is actively considering it.

 

The bottom line is that all businesses should remain vigilant and active if they are tempted to open up a social media website. The wiser businesses use social media, the stronger growth they can expect.

 

 

Social Media Succeeds in Providing a Better Advertising Option to the Small-Scale Entrepreneurs

There has been uproar on the use of social media among the young millennial and the businesspersons. Most of the youths use social media for entertainment while entrepreneurs use it to promote their businesses. The small-scale entrepreneurs who may not have enough capital for advertising and marketing turn to social media as an alternative. Most of them attest to great success in their business by using different platforms such as Facebook, Twitter, Instagram, Youtube, Google +, and Pinterest, among others.

 

 

Use of social media in business

 

 

Internet Retailer’s Social Media 500 gave a report showing that the top 500 social media retailers earned $3.3 million in 2014. In addition to that, the social media driven retails and the traffic sales have registered higher sales compared to other online channels. Entrepreneurs using social media in their business may customize their ads to contain the “buy” button on the posts. The other way of generating money using the social media includes directing traffic to their websites and applications through advertising. Approximately 64% of the small business owners rely on social media for their business advice.

 

 

Social Media and Marketing

 

 

Small business owners with no experience and capital in business turn to social media for advertising. The variation in the use of the social media depends on one’s budget, the target audience, and the company’s goal. Instagram is ideal for posting the high-quality photos while Twitter works well with multiple posts daily. Artistic and women products perform best on Pinterest while Linked In targets very formal clients or businesses. An entrepreneur intending to spend some capital on paid ads would consider using Facebook.

 

 

YouTube Pays $1billion to the music industry

 

 

According to a December post on Business Insider, YouTube has paid the music industry more than $1 billion in the past one financial year. The income paid out covers the advertising alone without the inclusion of revenue generated from subscriptions. YouTube intends to increase the number of subscriptions as a way of helping the digital companies increase their average revenue per year. The digital media use the subscriptions to provide an ad-free premium experience to the users and increase their income every year.

 

 

 

Live Video and Brand Development

Live video, increasingly more available through social media sites, is becoming more widely used for brand development, according to Forbes magazine. There are a number of reasons why live video is becoming more important to business enterprises as the world exists 2016 and moves into 2017.

Still a New Medium

Live video via social media sites like Facebook is in its infancy. 2016 was really the first year when this type of technology became available at online portals like Facebook.

With that said, while it is still a new medium, it is being rapidly embraced, not only by individuals on social media sites but also businesses and organizations of different types. Industry analysts anticipate the use of live video provided on social media platforms will only be used more broadly by a wide range of businesses in 2017.

Solid Tool for Brand Development

Social media has proven itself a powerful resource when it comes to aiding a business in establishing and then building a brand. Live video, attached to a social media site, is being viewed as an important new, user-friendly and versatile tool in the brand-building, brand-maintenance arsenal.

Good Return on Investment

Another of the benefits associated with social media-based live video feeds is the fact that it is proving time and again to be a cost effective alternative in the brand development arena. Oftentimes, the only real expense proves to be that associated with a team member responsible for carrying out brand-related live video feeds through social media.

New Study Finds Very Few Small Businesses Use Instagram

Every business needs to be on social media nowadays. Although this seems like common knowledge in today’s marketplace, many small businesses are not earning as much as they could by avoiding certain social media sites.

 

One recent study done by Mantra found that many small businesses are really losing a great deal of money by not getting involved in Instagram. This study estimated that only 25 percent of the 1,402 U.S. small business owners surveyed use Instagram for marketing.

 

Researchers at Mantra believe that not being involved on Instagram could be costing various businesses thousands of customers. Since Instagram is very visual, it would be very easy for business owners to stay in contact with customers simply by posting videos and pictures. Also, Instagram is currently one of the most popular social media sites in the world, with about 500 million active users.

 

If there are so many benefits to using Instagram, why have so few small businesses chosen to use it? The main reason is that most people don’t know what it is or how to use it effectively. 39 percent of people surveyed actually said they don’t know how Instagram works.

 

Small businesses that do use Instagram overwhelmingly say they use it to get in contact with new customers. These few Instagram users say they love the social media site for its ability to help strengthen community ties and build customer loyalty.

 

Executives at Mantra recommend that small business owners take a serious look at Instagram and download an Instagram for Business account. Although many small businesses are using Facebook right now, Mantra says that Instagram is far more popular and can dramatically help small businesses reach out to new customers.

 

 

How Instagram Became the Best Social Network for Branding and Marketing

Social media marketing is something that business owners should not overlook these days; however, not all social networks offer the same advantages when it comes to branding opportunities.

 

For many years, Facebook and Twitter stood as the best networks for marketing and advertising. By 2015, photo and video sharing network Instagram overtook Twitter in terms of active followers; this announcement prompted parent company Facebook to improve the account options for business users.

 

These days, Instagram offers the best branding experience for business owners and managers, particularly for those that operate in the retail sector. Business accounts get a full set of analytics and insights that allow them to see how their posts are performing, and the Sponsored Stories option works even better than on Facebook due to the greater amount of engagement.

 

One of the reasons Instagram has become a great network for branding is that users have transformed the hashtag system into a powerful directory of interests that is fully searchable and dynamic. Another reason is that the network decided to extend the length of its video sharing option from 15 seconds to one minute. Some brands are already taking advantage of this new length by creating a long Facebook Live video and editing it down to 60 seconds to share on Instagram.

 

In terms of competition, the youth-oriented social network Snapchat has been quickly gaining greater market share, and this is something that Instagram has reacted to with the launch of Instagram Stories. Similar to Snapchat, Instagram Stories allow brands to put together a slideshow that combines photos with video to create a more engaging advertisement.

 

 

SnapChat Is Believed To Have Signed SEC Filing For IPO

The initial public offering (IPO) for the popular social media company Snapchat is getting closer by the day. Wall Street reporters believe Snapchat executives have just officially filed for an IPO with the U.S. Securities and Exchange Commission (SEC). This was apparently done in strict secrecy on November 15th.

 

Snapchat is expected to be one of the biggest IPOs of next year. With news of this latest SEC filing, many Wall Street experts believe the IPO will come out in March of 2017. They also believe this company could have a value anywhere between $20-$25 billion.

 

When asked if rumors of this secret SEC filing were true, SnapChat executives declined to comment. New SEC rules allow companies with a revenue over $1 billion to legally file for an IPO with privacy.

 

SnapChat is a huge hit with younger social media users, with over 60 percent of their member base between the ages of 13-24. Currently, this social media company has over 100 million active users.

 

Although this is a very popular company, some Wall Street investors are concerned that the only source of income for the company comes from advertising. To combat this worry, SnapChat has been actively promoting itself as a camera company.

 

Besides their social media platform, SnapChat has also begun to sell their sunglasses this month. These glasses are able to connect to the Internet and to directly send various pictures to SnapChat. About 100 people lined up to check these sunglasses out in a vending machine the company set up near its headquarters in Venice, CA.

 

 

Hike Introduces New Social Media App

Indian social media company Hike has announced that it will be introducing a new app that is very similar to Snapchat. The Hike messaging app will give users the ability to post pictures with live filters and is aimed primarily at the Indian market where Snapchat has not had a major impact. Hike acknowledges that their product is similar to Snapchat’s, but they maintain that there are many important differences. TechCrunch has an excellent article about the situation on its website.

 

The story shows how once a technology company introduces a marketable concept – in this case Snapchat’s winning combination of images and text – other companies quickly start doing the same thing with only subtle differences. Perhaps the most famous case of this is Microsoft using the basic concept of the Netscape web browser in developing their own Explorer web browser.

 

Of course, a major factor in who ends up profiting from a good technology concept is who has the money to get it on the marketplace on a massive scale. In this case, Snapchat is doing fine making money from their own concept, but Instagram and other companies are as well. Sadly, as in the case of the Netscape browser, the company that introduces the basic idea sometimes loses out entirely. Of course, patent laws exist to protect intellectual property, but in an increasingly globalized and unregulated marketplace, these laws are not as powerful as they perhaps once were.

 

Snapchat Files Paperwork for Public Offering

Snap, Inc. – the parent company of the massively-popular social messaging app Snapchat – filed paperwork last week to tap stockmarkets in an initial public offering. Markets greeted the news with excitement, as Snap’s Wall Street debut is expected to add pep to American bourses in early 2017.

 

Paperwork filings with the Securities and Exchange Commission, America’s stockmarket regulator, are an essential part of the process by which a company enters the public markets. The information that must be provided to regulators includes detail on who holds stock in the business and on what terms shares will be offered to the public.

 

Under federal law, a business planning to go public does not have to immediately announce that it has made a submission to the commission. According to the New York Times, Snap actually made its filing with the SEC last Monday, before the presidential election.

 

Reports have indicated that Snap will float on the market will a valuation of more than $30 billion, making it one of the largest IPOs in recent years. The decision to list comes against a broader downward trend in the IPO market; there have been just 96 public offering of large companies in the United States this year, well below previous marks.

 

However, some observers believe that a successful IPO for Snap could induce other Silicon Valley giants, like Airbnb and Uber, to tap markets themselves. Those companies, which have more stable revenue streams than Snap, could attract much larger valuations.

 

Facebook Users Discussing Trump in Record Numbers

The 2016 United States presidential campaign has been unlike anything ever seen before. The rhetoric used by Donald Trump throughout his entire campaign has generated a great deal of controversy. There have been countless articles written about him. However, users of the largest social networking site in the world have also given their two cents on the billionaire candidate a record number of times. Donald Trump is now being mentioned more frequently in Facebook conversations than any other presidential candidate in the history of the platform. This speaks volumes about how passionate Trump’s supporters and detractors are. There can be no question that Trump’s candidacy has caused more interest from the general public than any other candidate in history.

 

More than 38 million unique users of Facebook started interactions that related in some way to Trump. This means that people who are commenting on Facebook about Trump are doing it an average of eight times each week. Trump had a single week where there were a staggering 306 million posts, shares and comments that related in some way to him. This is an unprecedented figure that Trump is sure to surpass before the election.

 

These numbers underscore the critical role that social media is now playing in the election process. Voters now have a way to debate the merits of the various candidates that they did not have before the invention of social media platforms like Facebook and Twitter. Future political campaigns are certain to be designed around social media.