Category Archives: Social Media

Amazon Debuts New Program for Social Media Influencers

The Amazon Influencer Program has arrived and it could become the next wave in social media income generation. The Amazon Affiliate program has long been used by bloggers and website publishers to generate additional income by facilitating the sale of products on Amazon’s retail site. The internet has changed quite a bit over the past few years as social media is becoming the primary hub for information and interactions. Video sharing sites such as Instagram and YouTube further boost the profiles of people who become celebrities on the internet.

 

In addition to joining the ranks of celebrityhood, online personalities may become “social media influencers“. Such persons have some sway with their followers. An Instagram or YouTube fitness star likely has a lot of credibility with his or her followers. Few would care about what such a person has to say if he/she did not impart faith in followers.

 

Would not this fitness star be the perfect person to push and promote fitness products on Amazon?

 

Amazon sees the potential in all the many social media influencers known for their strong following. Home improvement, beauty, fashion, outdoor life, sporting goods, and more are all popular topics on social media. Numerous personalities discuss these topics on social media every day. Again, Amazon sees all this.

 

The new Amazon Influencer Program is currently in the Beta testing phase. A larger rollout is sure to occur once the testing is completed and all bugs are worked out. Amazon certainly won’t release the program on a large scale until the endeavor has the greatest chance for success. Amazon surely won’t appreciate bad reports that would diminish interest in signing up for the program. This is why Beta testing exists.

 

As social media continues to expand the ability for the “average person” to become a celebrity, more and more strategies to monetize an online presence are going to emerge. News of this nature should be met with a lot of praise and enthusiasm. Anything that allows those who truly have something to entertaining or informative to offer on social media should be able to reap the rewards of their talents.

 

 

Twitter’s New Business Feature Boosts Customer Service

Twitter has announced a new change in the way the social media platform will work. Those using Twitter for business will be thrilled with an intriguing new feature that integrates location sharing with direct messaging. The idea at work here is customer service can improve dramatically when all these unique features are added into the mix.

 

The new feature is one of several that target business users. Clearly, Twitter feels the future for its success is boosting the social media site’s value to those involved in commercial enterprises.

 

It is not exactly a military secret that Twitter has suffered a loss in market share and a drop in popularity. Despite some very high-profile Twitter members, the social media site does not seem to click with the average social media user. Twitter’s brevity makes it great for getting quick messages out there. Likely, the best persons to take advantage of these messages are people in business or in the public eye.

 

What is amazing here is how long it took Twitter to come to such a realization. Management surely had seen how public figures, celebrities, and entrepreneurs are extremely active on Twitter while people with personal accounts seem to gravitate more towards Facebook.

 

Adding new features for business is a step in the right direction for Twitter. The pick a location feature may draw in a number of businesses that might not have been so active on Twitter before. The concept is simple and, honestly, not one that is completely original.

 

A business representative can ask a customer who he/she is conversing with on direct messenger to reveal his/her specific location. Upon providing this information, location-specific information is then provided to the customer. For example, a retail chain could quickly provide information about the store nearest to the customer. Simple information of this nature is always appreciated by customers. Various businesses can use this feature to various beneficial ends. And both the business and the customer should benefit.

 

Twitter might not live up to its original potential as a social media company, but various new moves performed by Twitter are sure to help improve its fortunes.

 

Marketing Using Social Media Platforms

Social media is used by millions of people every single day. It’s no wonder that a lot of business owners are seeing the true potential in social media when it comes to their marketing and advertising endeavors. Social media sites like Facebook and Twitter allow business owners to open a campaign that targets a certain demographic specific to the product’s potential. For instance, if the company is launching a new line of makeup, it’ll be targeted to women and teen girls.

 

These campaigns are great for getting thousands of people interested in your brand and selling products like hot cakes. However, they can be quite expensive and burdensome to many people’s budgets. With a typical Facebook campaign, you should expect to pay a few thousand dollars just to reach an audience of about 10,000 to 20,000. You will need to contact Facebook if you’re interested in running a campaign and they can answer any questions that you might have.

 

Apart from launching a campaign, there are many other ways to market your business using social media sites. For example, you’ll want to bring in a crowd by commenting on other people’s posts and letting people know what you’re offering. Respond to visitors’ messages right away to prevent you from looking as though you have bad customer support. Keep your page as updated as possible and provide reasonable information to those who need it. An example of this would be a store with their own Facebook page and the owner posting the store’s hours so that clients know when they’re open.

 

In a time when most people use social media to look things up, it’s crucial that business owners have their own pages. For one, it’s free to set up a page for your company and it will only take a few minutes of your time. Along with setting up a page, responding to posts and updating the page is totally free. Facebook does charge a fee for your page to rank higher on search engine results than others, but this is totally optional and does not need to be done in order for your page to be a success.

 

Pinterest Wants To Revolutionize Digital Marketing

Since 2017, Pinterest has announced new innovative tools, such as its virtual reality reader “Lens”, which analyzes objects in real time just by observing them, and then linking to websites. Now, the company has officially launched “Propel”, a tool to advertise new brands.

Propel is a personalized support program of advertising experts that help brands create smart budgets for digital marketing. They also offer advice to create effective campaigns, get more customers, traffic analysis , among others. The marketing agencies that have used Propel claim that ads receive 3 times more clicks with the new tool.

Pinterest’s logistics program is designed for brands and marketing agencies in the United States and Canada, so that in addition to creating a marketing plan, they are announced at Pinterest. The support consists of 30 days of individual telephone assistance by social networking experts, as well as custom pins, in-house marketing, as well as a guide to ideas and best practices in the marketing industry.

Likewise, Pinterest wants to give personalized advice to three clients per agency. According to the company, its Pinterest Ads Manager area had a 60 percent increase in results with ads.

Weeks before launching, Propel was launched in test mode and yielded some results, as companies that use the tool already have 3 times more clicks and a 38 percent decrease in their CPCs. Among the agencies and brands that note this success include: Agency Within, Beachbody, Chocolate Ghirardelli, Farm Fresh To You, McBeard, ROI Revolution, Resolute and Juice and Too Faced Cosmetics.

Such tools could increase brand value, as Pinterest is currently valued at 11 billion dollars when the company didn’t make any previous announcements for new features, according to 2016 figures. With this change of direction, in addition to its classic red pins, Pinterest might experience faster growth over the next months.

After Its Spectacular IPO, Snapchat Comes Under Scrutiny

The trendiest social network of the moment has a higher valuation than Delta Airlines but cannot be accessed by web browsers. Snapchat, a mobile app that has become the hottest social media outlet for the Millennial Generation, has achieved an incredible market capitalization of $31 billion.

 

Now that Snapchat’s parent company, which recently changed its name to Snap, is trading its shares on Wall Street, fascinating details are beginning to emerge. Online news publication Business Insider has been digging deep into Snapchat, and here are some of the most interesting details reported thus far:

 

Snapchat Was Always About Making Images Disappear

 

The main feature of Snapchat has always been its ethereal approach to social media updates. One the network’s founders thought about the concept of disappearing photos as he was sending selfies to a girl he was trying to impress. He thought about the potential of those images ending up published on the web for everyone to see, perhaps for many years. Reginald Brown talked about this issue with his Stanford University classmates, who shared his enthusiasm about making social media updates disappear.

 

Snapchat Started Off as Pictaboo

 

Naming schemes are extremely important for tech startups. The first name proposed for the mobile app was Pictaboo; it would later change to Snapchat but the cute ghost logo was there from the start.

 

Success Did Not Arrive Early

 

From 2011 to 2012, the founders of Snapchat were paying up to $5,000 a month for app hosting space even though their maximum user count was only 100. When a venture capital investor realized the potential of the network and cut a nice check, the network reached one million active users within nine months.

 

Even Facebook CEO felt the pinch when he saw Snapchat in action. He tried to counter with his own app, named Poke, which fizzled. The rest is history.

 

Emojis, Reactions and a Dislike Option Are Now Part Of Facebook Messenger

A recent tech article that I read today concerns Facebook installing emojis and a Dislike button on their messaging system. The article states that the enhancements to the system are only available to some Facebook Messenger users at this point.

 

Emojis are those little digital icons that are utilized to display feelings or emotions online. Often appearing as small yellow smiley-faces, these icons now also display a wide range of other emotions. On Facebook, these icons are known as Reactions.

 

It has been confirmed by Facebook that they are indeed testing the emoji-dislike option on a small scale for now, but if the option proves to be popular, it may become standard equipment for all Facebook Messenger users.

 

Although the News Feed pages on Facebook already provide users with emojis to use, there are no Dislike buttons on those pages. Apparently, a Dislike button on the News Feed pages is the most-requested feature on Facebook, but the company does not want to install one.

 

Interestingly, the powers that be at Facebook have decided that a Dislike button may promote negativity on the News Feed, so the pages continue to feature only a Like option.

 

The Reactions options on Facebook have been a hit with users so far, with more than 300 billion of them sent already.

 

A main point that the author of the article seems to be making is that Facebook will be better able to compete with other social media messaging systems by keeping their own system as convenient as possible.

 

Social Media Failures

Social media IPOs raise investors’ interest. Facebook now is valued at humongous $400 billion. But not every new IPO in this area succeeds. Failure is typical when it comes to apps related to messaging, whether for text, pictures, or videos. As Techcrunch report shows, venture capital firms invested hundreds of millions in this type of companies, and most of these bets haven’t paid off. Those companies have either closed or haven’t succeeded in expanding their user base.

 

One example is Tango. This company develops apps for mobile messaging. So far, they have raised $360 million. But, the user growth has stopped. Tango used to be among the top 20 most downloaded apps in the United States, but now has fallen beyond top 150. Another promising app, YikYak, raised $62 billion. The company provides anonymous chat service for users locally. But, when usage decreased, the company had to fire 60 percent of its workers.

 

There seem to be quite many social media companies nowadays. Some will be bought out by others, a few will grow on their own, while majority will never fulfill their promises. Facebook is the giant when it comes to social media, and this company takes on its competitors successfully. Its Instagram service is going to be a tough competitor of Snapchat, a company which just went public and is presently worth tens of billions.

 

Even those companies which succeed in the marketplace may not bring rewards to investors. Twitter is down more than 40% off its highs. Microsoft, once a dominant company in the technology sector, hasn’t become a dominant player when it comes to social media. This business is tough, unpredictable, and its landscape changes so quickly that investors take high risks when betting on these companies.

 

Is Content Marketing Good for Your Business?

Content marketing is when businesses and other organizations create and share online materials such as articles, videos, and posts to attract customers and build brands. In an interesting article, Entrepreneur Magazine gives four reasons as to why it’s a good idea for businesses to invest in content marketing.

 

The first reason is that content marketing will help support an overall digital marketing strategy. Whether a business is running a pay-per-click (PPC) campaign, looking for search engine optimization (SEO), or growing social media presence, content marketing will fit right in.

 

For example, when seeking to attract customers, publishing blog articles answering questions common in the industry may actually help potential customers, and attract them to do business with the publisher.

 

Another reason why content marketing can be successful is that it attracts traffic to a website. And often it is a high-quality traffic.

 

A third reason to pursue content marketing is that there’s little risk involved. Lower risk comes when materials are published on marketers’s own sites, so there are no advertising costs, and associated risks, as with Facebook or Google ads. Content can also be posted on Facebook, Twitter, and other social media for free.

 

Finally, everyone else is doing it, claims the Entrepreneur article. At this point, it is estimated that 88 percent of business-to-business (B2B) organizations are doing it, and so are 76 percent of business-to-consumer (B2C) establishments. So, doing content marketing is a way not to be left in the dust.

 

For content marketing to succeed, it must be useful to target audiences, but it doesn’t have to be expensive. It also may not be so time-consuming, depending on what it is.

 

Overall, a business can prove its expertise with good materials, so good quality is a must is order to gain new customers.

 

Why Snapchat Looks Very Overpriced

Prior to Snapchat’s initial public offering (IPO), the shares of this popular social media company were priced at $17 each. This valued the company at $20 billion. In the first days of trading, the shares went up more than 20%, bringing the market capitalization to over $30 billion. According to a recent Forbes article, there are several reasons why it may not be a good buy.

 

First of all, growth is slowing. So Snapchat may not grow enough to justify its hefty market valuation. This company also doesn’t appeal to everyone. While millennials and kids love it, it is not so popular among older generations. Another reason is that this company is losing lots of money. Last year, it has lost over $500 million. And the present valuation is over 21 times Snapchat’s 2017 revenues.

 

Then, investors get no voting power. The founders control most of it. Yet another reason that should worry investors is that Snapchat’s ideas are copied by other social media giants. Facebook has introduced video-reel on its Instagram product. This is similar to Snap’s stories. Finally, initial investors are locked for six months from selling the shares, so once that period expires, they may rush to unload.

 

At this point, nothing is set in stone about how Snap’s shares will perform. Its market cap is less than 10% of Facebook’s, but is already more than that of Twitter. Analysts are worried that Snapchat’s stock price is more likely to follow Twitter’s and lose investors money rather than Facebook’s stock, which has been growing steadily. The conclusion is that buying Snapchat shares is very risky.

 

Are Political Posts Hurting Facebook?

Facebook is supposed to be a wonderful place where people can socialize. For untold scores of millions of people, it is. Others seem to be fighting more than socializing. Others prefer not to fight and just throw in the towel. Welcome to the world of political feuds on social media. There may be some humor to all this, but Facebook does need to worry about potential business losses. And those losses may pile up one day.

 

Facebook, the company, is not really doing anything wrong. The members of the social media site are simply sharing their opinions. Personal political opinions and the sharing of political news and commentary links does come with consequences. Satisfaction in Facebook is declining and people are not using the site as much. That is bad news for Facebook.

 

Now, Facebook is not on the verge of collapse. The company is still successful. People are just using the social media platform less because they are tired of being exposed to political sermons. Someone looking for fun and engagement probably doesn’t want to be exposed to heated conversations. So they use Facebook less.

 

The trouble for Facebook is the company is advertising supported. Fewer people using the platform put the engagement levels of advertising at risk. Advertisers who fail to see decent returns on their investment probably won’t pay for more ads. That is a formula for declining revenues.

 

Facebook might wish to consider a filtering option to keep politically-themed posts off of timelines. Someone who “opts out” of politics won’t have to look at displeasing threads. Hopefully, this would keep the person continually using the mostly fun Facebook platform.