Category Archives: Social Media

Twitter Improves Advertising Campaigns through a New Video-centric Ad Format

Twitter has introduced a new video-centric ad format, Video Website Card, which uses the power of video to drive users back to a site. Users can then choose to learn more on decide on the next action they would like to take. Video Website Card is available to all users across the world. It works by first playing an auto-playing video with a customizable headline that then leads to a larger video and website preview. Finally, it directs viewers to the website running the advertising campaign when you tap on it.

Campaign Optimization

Even though there is nothing new about this given that other social media platforms have made us of this technique before, advertising campaigns can now be optimized for different objectives. You can now decide if you want to website awareness, website clicks or video views for your advertising campaign. However, you can choose to optimize video views in the first phase of the campaign then optimize web clicks later on. Consequently, using Video Website Card, a brand can attract qualified consumers, extend brand engagement, and keep consumer’s attention.

Total Control over an Advertising Campaign

Consumers have reported they would like more personalized interactions with brands. Therefore, Twitter, just like other social media platforms, is working with different brands to give consumers seamless user experiences. The brands can now reach their target audience by targeting keywords in consumer’s posts and their geography, interests, device, and gender. They can now also amplify their message with a set budget while paying for what works for your advertising campaign. This way, your advertising team has full control over your campaign.

Can Pimax Challenge Facebook with New VR Headset?

Oculus Go reveals Facebook’s desire to tap into the growing virtual reality market. Social media advertisements alone won’t sustain the company forever. By venturing into other business endeavors, Facebook can expand its bottom line. The standalone Oculus VR headset just might be a great seller for the social media giant. Or, the headset may be facing serious competition from Pimax.

Based in China, the startup Pimax wants to make a huge mark on the virtual reality industry. Tackling giants such as Facebook won’t be easy for sure, but Pimax does maintain a proverbial ace in the hole. The Pimax 8K headset doesn’t employ a field-of-view of 90 or 110 degrees like other headsets. The Pimax device hopes to deliver a 200-degree field-of-view, which makes for one revolutionary VR headset.

Fans of VR headsets are, of course, techies. Consumers enthralled by innovative technology commonly gravitate to the newest and best releases. They also maintain a loyalty to major names. A product associated with Facebook won’t exactly bring about fears of weak quality.

Startups cannot simply deliver an alternative to a top name’s product. Yes, a cheaper version of a major company’s product might sell to the budget conscious, but the growth potential won’t exactly be too high. A small startup has to deliver something better than what a big company offers.

Pimax’s innovative new VR headset could give Facebook some competition. Questions remain how serious the competition actually will be. No matter how great Pimax’s VR headset could turn out to be, the headset won’t bear any name associated with Facebook. That can be a hurdle.

Social Media Marketing Mistakes To Avoid

Social media is one of the best things and worst things to happen to business in a long time. It essentially levels the playing field and allows small businesses to compete with global corporations.

It can also hurt a business quicker than anything else. One wrong tweet can really sink a company’s reputation. In order to avoid any negative results from your social media efforts, you should avoid these social media marketing mistakes at all costs.

1- No Consistency
If you are going to make social media work, you need to be consistent with your efforts. Pick a posting schedule and stick to it. Even if it just once a week. Your followers need to know when to expect new content.

For the most part, posting once a day seems to be enough for most businesses. And the good thing is that you don’t necessarily have to post your own content. Share articles that your followers will find valuable. Post inspirational quotes. Ask questions and set up polls to find out what your customers want.

2- No Community Engagement
The majority of consumers want to engage with brands through social media. If you are not engaging with your audience you are missing out on a golden opportunity to build your business.

Search for your business name and see what people are saying about you. If there are any issues you can take care of them before they become PR problems. Smart businesses are using social media as an extension of their customer service department.

3- Substandard Graphics
Social media has become a very visual platform. With sites like Instagram and Snapchat being so popular, it is imperative that your graphics be high quality.

There are a number of free or low-cost graphic design programs out there so there is no excuse for having cheap looking graphics on your social media feed. Creating these graphics does not have to be a difficult task. Use templates to keep the design time to a minimum. Set aside an hour or two a week and create graphics for the entire coming week.

Business side of Social Media

Social media is now an integral factor of any business growth strategy. It offers cheap marketing platform for businesses to push both their products and brands to drive sales. Like a double edged sword, social media can build or destroy your business. A simple viral hashtag on twitter might just be what is needed to give your business global marketing you desire or a dissatisfied customers popular Facebook post that gets shared by the legion of Facebook users can drive away your customer base. IT goes without say that social media is serious business for most companies, which has forced them to incorporate social media experts in their marketing departments.

The numbers don’t lie, a June 2017 report by techcrunch shows the kind of following commanded by social media apps, Facebook led with 2 billion users, You tube had 1.5b,whatsapp 1.2billion, the same as Facebook messenger. Instagram had 700m, Wechat had 889 million and lastly twitter with 328m. In business sense, these staggering figures are a representation of the market your business will be looking to target anytime you log into any of the mentioned social media sites.

Balance

It is therefore a matter of balancing usage of these accounts, photos are better shared on Instagram than Facebook, long posts are better on Facebook than twitter which has limited characters but can push brands by viral hash tags. These platforms offer an easy way of cheap brand activation. An example of how social media has disrupted market dynamics can be seen in the real estate sector, where most real estate companies are using Facebook to market houses, Facebook is the most used in US with 86% of users as per a PEW research finding. This tells you just how powerful the Facebook ‘share post’ option can be as a marketing tool. Does your business use social media? If not then you are wasting opportunities.

Tips for Business Marketing on Social Media

If your business is on social media, you have to master social media marketing. Here are some tips for doing so, according to Entrepreneur Magazine.

First, you need to focus on one thing. You should focus on the specific industry your business caters to. Do not try to become an expert on too many issues. You also have to understand that quality is better than quantity. What this means is two things. First of all, you need to post high quality content. It is better to post less high quality content than to post loads of low quality content. In addition, it also means that it is better to have fewer high quality followers than loads of low quality followers who will not engage with you and will not become your customers. That is why it is usually a bad idea to buy cheap followers on social media, because they are usually not engaged.

You also have to be patient. You will not see success overnight. It takes time for your brand to grow and become successful on social media. You should also share your posts on different channels. For example, if you posted a great Facebook post, consider sharing it on Twitter as well.

You may also want to connect with bloggers and influencers in your industry. These are people who have a lot of fans on social media. They can give you a shout out so that you get more exposure. Remember to always provide value and not just promotions.

Businesses Should Avoid Doing These Things on Social Media

If your business is on social media, you need to create a solid social media strategy. Without a plan, you may end up posting things on social media that will reflect poorly on your business. You do not want that to happen. Following are some common mistakes businesses make on social media, according to Forbes. Make sure to avoid them.

The first is posting photos and graphics that are either bad looking or cheap looking. Social media is all about pictures. This is especially true for sites such as Pinterest and Instagram, but even on Facebook, people look at photos much more than they look at text posts.

Another thing that you must have is a consistent theme. Your brand has to post content that follows a certain theme and that is geared towards a particular audience. Photos that are geared towards women will not be the same for those who are geared towards men. Photos and videos geared towards older people will be different than those geared towards younger people. You have to show a consistent face for your brand.

If you do not know what to post, you should not have to look far for ideas. Find useful blog posts and articles and post the links to them. You can also just post inspirational quotes, as everyone loves those.

In addition, you have to build a relationship with your followers. Do not just post content, but engage with your audience. Ask them questions. Reply to their comments and tweets. Like the comments that they make on your posts.

How to Represent Your Business On Social Media in a Good Light

If you own a business, you need to create great content for your social media accounts, according to Entrepreneur. This content has to reflect the tone of your brand and put it in a good light. The most important thing is to be consistent. If you are not consistent, and you do not post on a regular basis, your social media accounts will look empty. This will reflect poorly on your brand.

You also have to look into what your audience is interested in and post content that interests them. Doing some research about your audience and using Facebook’s and Twitter’s analytics tools can help give you an idea of what your audience cares about. If you are posting pictures, you should make sure that they look professional. Do not use stock photos either. Use custom photos. If you do not have a studio where you can shoot your photos, consider using natural light instead of artificial light. You can also invest in a high quality camera, or a high quality iphone if you take your pictures using your smartphone’s camera.

In order to post quality content, you may need some inspiration. You should browse blogs and other social media accounts in your industry so that you can find ideas for content that you can post on the social media accounts that your own business owns. Before you publish any photos, make sure to preview them so that you see how they will look like. You should also take a few photos of everything so that you can choose the best one and post that.

Real Estate Agents Should Know How to Effectively Sell on Social Media

Have you ever wondered why, despite how much real estate agents love social media and post themselves and their properties, they still can’t earn enough from it? While the social media platforms such as Facebook, Twitter, and Instagram are hyped as the ultimate platforms to do business, most real estate agents still don’t get it. However, they need to understand how to do business there.

First, the agents should understand that these platforms are not advertising platforms, and the people they interact with need not to be sold to. Instead, what they need is a one-on-one engagement with people or brands they are following. Therefore, you should position yourself as their point of interest.

A good social media channel is almost equal to having your reality show streaming to the whole world. If you can handle all that exposure, then your customers will quickly find you and hire or buy your products and services. All real states agents should at least learn a few social media basics to reap from the huge global market.

In social media, your life is on display – meaning that the agent himself is the brand and not the merchandise. You should make your followers see your work. Share your videos and pictures while always engaging your followers. It is also advisable that you make your images creative but as natural as possible.

You should name yourself as the brand. Unlike Facebook, Twitter and Instagram allow you to present yourself more creatively. It is also advisable to do this on Facebook but be sure to have your name in your handle. If your clients know you by name, they will always remember you.

Social Media Giants Take To Capitol Hill To Discuss The Business Of Politics

Since the Citizen’s United decision allowed almost unlimited spending to take place elections across the U.S. the role of social media has become a major part of the discussion about how to move forward with a more open way of publicizing who is actually paying for political ads. Halloween 2017 saw three of the top social media giants arrive on Capitol Hill to face a group of politicians seem determined to find ways of making the issue of foreign interference in U.S. elections a thing of the past.

A bipartisan bill has recently been unveiled that will make its way through the Senate with the support of Republican Senator John McCain the most notable name on the Honest Ads Act which would require the majority of those buying political ads to provide details of their background. Representatives from Facebook, Twitter, and Google appeared before Senators to discuss the Honest Ads Bill and their own responsibilities towards the issue of foreign countries influencing future U.S. elections.

None of the social media giants would go so far as to provide their complete backing of the Honest Ads Bill but all were willing to shine a light on the work they are competing to provide a more transparent view of the political ads appearing on their networks. TV ads are sold with the need to explain how an ad has been paid for but no such rules currently exist for social media companies.

The most detail about how any of these companies are responding to the problem of political ads came from Google’s representative who started a new feature would allow users to click on a box to bring up information about where the funding for a political ad came from, USA Today reports. The investigation into alleged Russian interference in the 2016 U.S. election cycle continues with U.S. politicians looking to make significant changes to the way social media giants bear responsibility for the growing issue of foreign funding for political ads.

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.