Category Archives: Social Media

The Price is Right Kicks Off Socially Awesome Week

Most everyone knows how long the Price is Right has been on the air. If you aren’t aware, the Price is Right is very popular in America. As a matter of fact, the Price is Right is the longest-running television game show in existence. Eventually, every television show needs to change up a tired formula. Throughout this week, the Price is Right will be featuring personalities from the world of social media. This specially themed week will be known as Socially Awesome Week.

 

The producers of the Price is Right have previously stated that they love social media. This special week of the long-running game show will also feature social media related games and prizes. You might even find a few social media superstars appearing in the showcase presentations. People from all aspects of social media will be appearing on this Socially Awesome Week of the Price is Right. One cool feature is Thursday’s episode will be a direct recreation of a set from the year 1983. It remains to be seen if the Price is Right host Drew Carey will be dressing up this week.

 

Monday’s episode featured notable social media personality, Jake Paul. Paul was featured in the prize presentation and did a great job. In addition, Paul was even allowed to post from official social media accounts of the Price is Right. Viewers will need to tune in throughout the rest of the week to find out which other social media stars will make an appearance. If the future episodes were anything like today, expect to have a great hour of fun every day.

 

One reason for this specially themed Socially Awesome Week was that producers want their show to stay current. I don’t know how much more popular this week will make the Price is Right. However, it is always cool to see producers willing to try different ideas. Adding big names from the world of social media on this show is a big move. Social media has established itself as a popular aspect of prominence in the modern world.

 

You Need To Quit Social Media For The Sake Of Your Career

It may sound a little dramatic in today’s world to quit social media for the sake of your career, but that is exactly what some people are stepping up to do. They decide that it is better that they give up the tweeting in order to focus in better on the work that the are doing.

 

The idea of quitting social media runs in the face of common wisdom in today’s world says Cal Newport of the New York Times. Despite this feeling by many in the public, there may actually be a lot of value to putting down the smartphone and focusing on what you are supposed to be doing.

 

A lot of those who advocate for social media as part of your career say that it is a great way to get your ideas out there. That could be true, but it is far from the only way to do this. They also say that new and original ideas can spring up from social media. Once again this is true, but it is not the whole story.

 

The problem with social media is how much of one’s attention it demands. Every retweet, favorite, message, or other interaction on social media cries out to be responded to. It is very difficult to ignore these notifications, and many of us put aside other things that we are working on in order to pay attention to that ever present social media feed. Instead of using it as a tool, we start to surrender much of our time and creative spirit to these websites.

 

While many of us talk about the power of social media to generate new ideas or career opportunities, we often ignore the fact that we don’t always use it this way. If we were perfectly rational and effective users of social media then it might be a great source for good in our careers, but that is simply not often the case. We use it for looking at funny statuses and pictures of our friends and family. We can dilute ourselves into thinking we will only use it for work, but if we are honest with ourselves we know that is not the case.

 

Social Media Tools Entrepreneurs Need to Use Every Day

The advent of social media has been the biggest breakthrough in human history. What started as an avenue for individuals to connect with one another has evolved into a platform where businesses can market their services and products to lots of people. Today, big platforms like Facebook, Instagram, and LinkedIn have become mainstays in almost all marketing strategies.

 

However, using social media to market your brand can be challenging without the proper resources. Whether you want to manage campaigns, reach out to influential users, respond to consumers and make connections or analyze your social media impact, incorporating these tools into your social media efforts can help you succeed.

 

  1. Social Jukebox

 

Entrepreneurs are always busy growing their ventures. Scheduling social media posts is among the aspects that keep them extra busy since they have to provide their clients with fresh content all the time. However, this does not have to be a demanding task since Jukebox is here to liberate you from the drudgery.

 

Social Jukebox is an automated social media software that enables you to load content in a “Jukebox” and schedule how often and when you want the posts to be placed on your social media accounts. With each Jukebox, you can store many posts and schedule the tool to post them at different times of the day.

 

  1. Sprout Social

 

Sprout Social provides its clients with social media management, social customer service, and social media marketing. It builds and maintains its clients’ social media platforms by starting, monitoring and joining in social conversations. Also, it can reach your audience to execute social marketing plans.

 

  1. Mention

 

Coming up with a perfect post that results in high levels of engagement is among the most difficult tasks in social media marketing. It is, therefore, crucial to conduct research on social media platforms before you start posting. This involves lots of listening to what consumers are talking about then strategically transforming the conversations into relevant content.

 

Mention is an excellent social media monitoring tool that allows you to track every aspect of your company, industry, campaigns and competitors as a whole. It delivers real-time alerts by email or push notifications. Also, the tool allows you to identify and manage crisis before they get out of hands, automatically generate reports to share with colleagues and clients and helps you find new influencers.

 

These are only some of the tools that can help grow your social media presence. However, it is important that you stay updated with the latest tools since what works today may not do wonders n future.

Virtual Reality Could Change the Social Network Game

In 2017, marketers are looking at several trends in social media that will shift the way consumers interact with platforms. Some of the biggest trends include the rise of chat apps; the explosion of live video; and the role of fake news in consumer trust. But the most exciting potential trend of 2017 is the increased adoption of augmented and virtual reality.

 

Augmented reality, which refers to the ability to add elements of fantasy to the real world in various applications, has already been adopted on a large scale. The most famous examples are Pokemon Go, which allowed players to search for imaginary creatures in the real world; and Snapchat, which offers popular filters allowing users to alter their appearance in radical ways.

 

Given that the rate of technological advancement is increasing exponentially, it makes sense that many think virtual reality is not far behind. But what does VR mean in the context of social networks?

 

Well, it could end up altering the landscape of social platforms in a major way. Facebook has maintained its edge as the world’s biggest social network by constantly innovating and investing. But despite trying to stay ahead of the curve in VR, Facebook’s investment in the space has recently been described as a “fiasco.” Also, developing a true VR feature could fundamentally change the way users interact with each other and other features.

 

Because of this friction between traditional platforms and true VR, there may be an opportunity to create a new space for social that is based on VR rather than trying to shoehorn it in. Snapchat has essentially done this for augmented reality. VR networks are beginning to emerge, led by vTime, which is accessible for Samsung Gear and Oculus devices. vTime allows meetings between family, friends and strangers in virtual locations around the world.

 

Overall, VR headset sales are still low and some believe it’s not going mainstream anytime soon. But marketers are still keeping an eye on the social media effect – and Facebook is certainly scrambling to make up lost ground.

 

Trump Demand NBC News Report Fake News

On Saturday, April 1, 2017, President Donald Trump returned to the social media platform Twitter to yet again publicly blast a news media outlet for reporting real news over fake news. This time, NBC News was given the president’s full attention with an 8:43 a.m. tweet where he asked why one of the nation’s news sources was so focused on the recent story about ties between the Trump Administration and Russia instead of his story about the Obama Administration wiretapping Trump Tower. Twitter users were quick to point out that this tweet proves that the the president still believes, or at least wants others to believe, a tall tale that FBI Director James Comey confirmed recently is not in any way true: The Obama Administration was not found to be actively wiretapping Trump Tower.

 

From a business perspective, tweets like these can have a huge impact on the people and companies involved, but not perhaps in the way that Trump hopes. For example, Trump has repeatedly tried to say that “The New York Times” was losing subscribers for spreading fake news. These statements are also untrue. The NYT claims that Trump’s repeated talking about the newspaper resulted in an uptick in subscribers. Experts believe that NBC News will receive similar benefits in the form of more viewers and higher ratings. In light of recent revelations about the Trump Administration’s ties to Russia and confirmation of those revelations by trusted intelligence analysts, Trump’s tweets actually reinforce in the minds of many people the news outlets are trying to get to the truth and the pass it to the public.

 

That said, one expert, Clint Watts, pointed out to the Senate Intelligence Committee this past week that uninformed Trump followers might believe what he called “Russian active measures” performed perhaps unintentionally by President Trump. The Russian government has historically tried to destabilize Western governments. In business and politics, fake news can do this in different ways. For example, if Trump tweets negatively about a specific company or person, his supporters might pull their business interests away from that company or individual.

 

Amazon Debuts New Program for Social Media Influencers

The Amazon Influencer Program has arrived and it could become the next wave in social media income generation. The Amazon Affiliate program has long been used by bloggers and website publishers to generate additional income by facilitating the sale of products on Amazon’s retail site. The internet has changed quite a bit over the past few years as social media is becoming the primary hub for information and interactions. Video sharing sites such as Instagram and YouTube further boost the profiles of people who become celebrities on the internet.

 

In addition to joining the ranks of celebrityhood, online personalities may become “social media influencers“. Such persons have some sway with their followers. An Instagram or YouTube fitness star likely has a lot of credibility with his or her followers. Few would care about what such a person has to say if he/she did not impart faith in followers.

 

Would not this fitness star be the perfect person to push and promote fitness products on Amazon?

 

Amazon sees the potential in all the many social media influencers known for their strong following. Home improvement, beauty, fashion, outdoor life, sporting goods, and more are all popular topics on social media. Numerous personalities discuss these topics on social media every day. Again, Amazon sees all this.

 

The new Amazon Influencer Program is currently in the Beta testing phase. A larger rollout is sure to occur once the testing is completed and all bugs are worked out. Amazon certainly won’t release the program on a large scale until the endeavor has the greatest chance for success. Amazon surely won’t appreciate bad reports that would diminish interest in signing up for the program. This is why Beta testing exists.

 

As social media continues to expand the ability for the “average person” to become a celebrity, more and more strategies to monetize an online presence are going to emerge. News of this nature should be met with a lot of praise and enthusiasm. Anything that allows those who truly have something to entertaining or informative to offer on social media should be able to reap the rewards of their talents.

 

 

Twitter’s New Business Feature Boosts Customer Service

Twitter has announced a new change in the way the social media platform will work. Those using Twitter for business will be thrilled with an intriguing new feature that integrates location sharing with direct messaging. The idea at work here is customer service can improve dramatically when all these unique features are added into the mix.

 

The new feature is one of several that target business users. Clearly, Twitter feels the future for its success is boosting the social media site’s value to those involved in commercial enterprises.

 

It is not exactly a military secret that Twitter has suffered a loss in market share and a drop in popularity. Despite some very high-profile Twitter members, the social media site does not seem to click with the average social media user. Twitter’s brevity makes it great for getting quick messages out there. Likely, the best persons to take advantage of these messages are people in business or in the public eye.

 

What is amazing here is how long it took Twitter to come to such a realization. Management surely had seen how public figures, celebrities, and entrepreneurs are extremely active on Twitter while people with personal accounts seem to gravitate more towards Facebook.

 

Adding new features for business is a step in the right direction for Twitter. The pick a location feature may draw in a number of businesses that might not have been so active on Twitter before. The concept is simple and, honestly, not one that is completely original.

 

A business representative can ask a customer who he/she is conversing with on direct messenger to reveal his/her specific location. Upon providing this information, location-specific information is then provided to the customer. For example, a retail chain could quickly provide information about the store nearest to the customer. Simple information of this nature is always appreciated by customers. Various businesses can use this feature to various beneficial ends. And both the business and the customer should benefit.

 

Twitter might not live up to its original potential as a social media company, but various new moves performed by Twitter are sure to help improve its fortunes.

 

Marketing Using Social Media Platforms

Social media is used by millions of people every single day. It’s no wonder that a lot of business owners are seeing the true potential in social media when it comes to their marketing and advertising endeavors. Social media sites like Facebook and Twitter allow business owners to open a campaign that targets a certain demographic specific to the product’s potential. For instance, if the company is launching a new line of makeup, it’ll be targeted to women and teen girls.

 

These campaigns are great for getting thousands of people interested in your brand and selling products like hot cakes. However, they can be quite expensive and burdensome to many people’s budgets. With a typical Facebook campaign, you should expect to pay a few thousand dollars just to reach an audience of about 10,000 to 20,000. You will need to contact Facebook if you’re interested in running a campaign and they can answer any questions that you might have.

 

Apart from launching a campaign, there are many other ways to market your business using social media sites. For example, you’ll want to bring in a crowd by commenting on other people’s posts and letting people know what you’re offering. Respond to visitors’ messages right away to prevent you from looking as though you have bad customer support. Keep your page as updated as possible and provide reasonable information to those who need it. An example of this would be a store with their own Facebook page and the owner posting the store’s hours so that clients know when they’re open.

 

In a time when most people use social media to look things up, it’s crucial that business owners have their own pages. For one, it’s free to set up a page for your company and it will only take a few minutes of your time. Along with setting up a page, responding to posts and updating the page is totally free. Facebook does charge a fee for your page to rank higher on search engine results than others, but this is totally optional and does not need to be done in order for your page to be a success.

 

Pinterest Wants To Revolutionize Digital Marketing

Since 2017, Pinterest has announced new innovative tools, such as its virtual reality reader “Lens”, which analyzes objects in real time just by observing them, and then linking to websites. Now, the company has officially launched “Propel”, a tool to advertise new brands.

Propel is a personalized support program of advertising experts that help brands create smart budgets for digital marketing. They also offer advice to create effective campaigns, get more customers, traffic analysis , among others. The marketing agencies that have used Propel claim that ads receive 3 times more clicks with the new tool.

Pinterest’s logistics program is designed for brands and marketing agencies in the United States and Canada, so that in addition to creating a marketing plan, they are announced at Pinterest. The support consists of 30 days of individual telephone assistance by social networking experts, as well as custom pins, in-house marketing, as well as a guide to ideas and best practices in the marketing industry.

Likewise, Pinterest wants to give personalized advice to three clients per agency. According to the company, its Pinterest Ads Manager area had a 60 percent increase in results with ads.

Weeks before launching, Propel was launched in test mode and yielded some results, as companies that use the tool already have 3 times more clicks and a 38 percent decrease in their CPCs. Among the agencies and brands that note this success include: Agency Within, Beachbody, Chocolate Ghirardelli, Farm Fresh To You, McBeard, ROI Revolution, Resolute and Juice and Too Faced Cosmetics.

Such tools could increase brand value, as Pinterest is currently valued at 11 billion dollars when the company didn’t make any previous announcements for new features, according to 2016 figures. With this change of direction, in addition to its classic red pins, Pinterest might experience faster growth over the next months.

After Its Spectacular IPO, Snapchat Comes Under Scrutiny

The trendiest social network of the moment has a higher valuation than Delta Airlines but cannot be accessed by web browsers. Snapchat, a mobile app that has become the hottest social media outlet for the Millennial Generation, has achieved an incredible market capitalization of $31 billion.

 

Now that Snapchat’s parent company, which recently changed its name to Snap, is trading its shares on Wall Street, fascinating details are beginning to emerge. Online news publication Business Insider has been digging deep into Snapchat, and here are some of the most interesting details reported thus far:

 

Snapchat Was Always About Making Images Disappear

 

The main feature of Snapchat has always been its ethereal approach to social media updates. One the network’s founders thought about the concept of disappearing photos as he was sending selfies to a girl he was trying to impress. He thought about the potential of those images ending up published on the web for everyone to see, perhaps for many years. Reginald Brown talked about this issue with his Stanford University classmates, who shared his enthusiasm about making social media updates disappear.

 

Snapchat Started Off as Pictaboo

 

Naming schemes are extremely important for tech startups. The first name proposed for the mobile app was Pictaboo; it would later change to Snapchat but the cute ghost logo was there from the start.

 

Success Did Not Arrive Early

 

From 2011 to 2012, the founders of Snapchat were paying up to $5,000 a month for app hosting space even though their maximum user count was only 100. When a venture capital investor realized the potential of the network and cut a nice check, the network reached one million active users within nine months.

 

Even Facebook CEO felt the pinch when he saw Snapchat in action. He tried to counter with his own app, named Poke, which fizzled. The rest is history.