Category Archives: Social Media

Businesses Need to Do These Things On Social Media

Do you own a business? Social media marketing is a must these days. Here are some things you need to know before you get on social media.

First of all, you need to have a plan and a strategy. Think about what you want to accomplish on social media. Develop goals and think about how you can achieve them. You also need to look at the social media landscape and make an audit of your social media presence. Make sure you are targeting the right audiences and reaching the right people.

You also need to make sure that you are using the right platform. There are different social media platforms. Different industries do well on different platforms. Each platform has its unique audience and its unique tone. If you are managing many social media accounts, you can use a tool such as HootSuite. You also have to test different posting times to figure out when is the best time to post.

You should always check your conversions using a tool such as Google Analytics. This way, you can know what is working and what is not. You should also have a blog on your website. This way, you will get more visitors and reach a larger audience.

You should optimize your business profile by using specific keywords so that people can find you. You should also create a calendar for your social media posting schedule. Finally, make sure to leverage current events on social media.

How to Advance Your Career and Grow Your Business With Social Media

Around 81% of Americans have a social media account. Social media is not just for fun anymore. You can use social media to get ahead in the business world and advance your career. Here are some tips, according to the New York Times.

LinkedIn is a good place to start. LinkedIn is a great networking platform for your career. You can post your work history and your resume. You can also build a great network and get more connections. You should start doing this as early as possible so that if you need to find a new job, it will be easier for you. LinkedIn can also be used for job searches. Whether you are a business that needs to find an employee or whether you are looking for work, you can use LinkedIn. Businesses can also use LinkedIn to find new leads and gain more customers.

Twitter is also a good platform to use. You can find out information about any industry in real time. You can expand your network and build your personal or business brand by tweeting out the right things.

Of course, there is Facebook. Facebook is one of the most important social media sites. Your profile should be something that an employer would like to see. You can build your network as well. If you are a business, you can build a network of followers with a Facebook fan page. Use Facebook Live to engage with your followers.

Why Businesses Need to Use Videos On Social Media

Videos are an excellent tool for your social media marketing strategy. It is estimated that by 2021, three quarters of all mobile traffic will be video, according to the Huffington Post. Many young people love videos because they are easier to watch than reading something. Videos are more engaging than content and plain images. They are often more engaging than blog posts.

When using videos on social media, make sure to have a strategy in place. Know your audience and make sure to provide them with videos that they are interested in. You should not make videos that are too long, because people will end up being overwhelmed and not watching them. You should also live stream videos in order to get more engagement.

There are various kinds of videos that you can create. You can create tutorials to teach people how to use your products or do different things. You can create informational videos that serve as video blog posts. You can create videos about your team members and which give an inside look into your offices.

However, you need to make sure that you stay within your niche. You do not want to be too broad, because you will not attract a targeted audience. In addition, you need to know which platforms are the best for you. Use the social media platforms that your target audience uses. It is worth investing in high-quality video tools in order to create high-quality videos.

Businesses May Soon Be Able to Use Messenger Broadcast On Facebook

If you own a business and you are on Facebook, then you are in luck. Facebook has confirmed that they are testing a new feature called Facebook Messenger Broadcast. Messenger Broadcast would allow brands and businesses to broadcast messages to all of their followers at once. However, these messages will only be broadcasted to those customers who have initiated contact with the business in the past. In addition, brands and businesses will be able to set up an automated chat bot that would reply with a welcome message and which will be able to hold automated conversations with users.

Facebook has not yet released this new feature, so there is not a lot of information about its details. It is still unclear as to whether brands would be able to boost their messages and send them to more people by paying money for it. Facebook has made it clear that brands will only be able to send these messages to the people who have initiated contact in the past, in order to prevent spam messages.

Facebook has been enhancing its messenger tool in order to help bands use chatbots. For example, they have allowed brands to display a multiple choice question so that users can easily say something and so that brands can reply. This new Facebook Messenger Broadcast tool is only being tested, so it is not yet clear as to whether it will actually roll out in the future.

Free Social Media Tools for Your Business

Are you on social media? If you want to be more efficient on social media and save time, you can use these free tools. The first is called If This Then That. If This Then That lets you create recipes to do multiple things at once. For example, if you post something on Twitter, you can automatically have it posted on Facebook as well. Another tool that you can use is called MailChimp. Your email subscribers are just as important as your social media followers, and you can reach them by using MailChimp.

Another two tools are Workflow and Planoly. Planoly is a tool that lets you plan your Instagram posts in advance so that you will save time. Workflow is similar to If This Then That, but it works on Apple devices.

You can also use Buffer and Crowdfire. Crowdfire is a tool that you can use to manage your social media accounts. For example, you can see who followed you and follow them back. You can unfollow those who are not following you back. You can also plan social media postings in advance. Buffer also lets you plan social media postings in advance, but it does not give you any suggestions like Crowdfire does.

Boardbooster is another social media planning tool, but it works on Pinterest. If you are on Pinterest, you can use Boardbooster to post up to 100 pins in advance. Finally, SocialOomph is another tool you should use.

How Businesses Can Use Instagram to Build Their Brand

If you are on social media, you should also be on Instagram. Instagram is a great social media platform to attract new customers. By using Instagram’s free business tools, you can boost your Instagram marketing performance. For example, Instagram lets you create a free business account so that you can use analytics and create a big contact button so that users can contact you by email or via your phone number.

You should also promote your Instagram account on your other social media platforms. If you have a lot of followers on Twitter and Facebook, invite them to follow you on Instagram as well. If they are following you, that means that they like what you have to offer and will likely want to follow you on Instagram as well.

You have to post pictures are a frequent basis. If you do not post enough, people may not find you interesting enough to follow, and they may forget about you even if they do follow you. In addition, if you post too much, you will annoy your followers and make them unfollow you. You can use hashtags to get more exposure and followers. You can even create your own unique hashtag.

You should be creative with your pictures. Instagram is all about being visual with pictures. You should not use stock images that are pulled from a stock image website. Instead, you should invest in high-quality pictures. Your pictures should follow a consistent theme.

Why Businesses Need to Be Human On Social Media

Social media has changed the way businesses contact their customers. It used to be that businesses reached out to their customers. This meant that they placed ads on television, on the radio, in the newspapers, and on billboards. However, social media is a form of inbound marketing, not outbound marketing. Customers come to you instead of you going to them.

If you are on social media, you need to engage with your followers. You need to listen to them. It is not just about posting stuff and tweeting out links to your blog posts and website. You have to listen to what your customers are saying and respond to their comments. You should be social on social media. You should like their comments and be human when you talk to them.

Automating your social media postings is a great way to stay active on social media without wasting your time. You can set aside one time a day or one time a week to schedule your social media postings for the entire day or week. This way, you do not have to check your accounts every few hours.

At the same time, you still have to be human and social. There are certain times where automation will not help. Automation tools cannot answer comments that customers post on your Facebook fan page. If you automate everything, you will lose your customer base. You still have to do manual postings once in awhile to show that you are human.

Snapchat’s Changes Are Just In Time To Revive The App

Some social networks, like Twitter, are easy for people who are over 30 to use, while others are downright confusing. For some time, it looked like Snapchat was not going to change its interface to make it more friendly, however, the company’s recent UI (user interface) simplification is an excellent move on their part.

While Snapchat’s redesign makes it more user-friendly, the company’s reason for the change may not be so altruistic. The social network’s shares are dropping, most likely because revenue expectations fell short last quarter and new user growth is slowing down. Whatever the reason, Snapchat’s personalizing content with new algorithms a newly redesigned page when users open the app make it more appealing to people over 30.

Starting in 2018, Snapchat will allow social media mavens to make money from the app, just as YouTube does. For people over 30, YouTube is the place to go for everything from makeup tutorials to instructions on how to install a water pump. The app has already started wooing existing Snapchat influencers with Official Stories accounts, which was previous reserved for celebrities. Official Stories accounts have added visibility, encouraging users to create better content. Once people with Official Stories accounts are able to monetize their content, users can expect higher quality, more engaging content from influencers on the soon to be easier to use app.

Forbes’s Tips For Knowing If Your Social Media Marketing Is Working

If you use a lot of social media in your business, you don’t want to just follow the latest trends or come up with an off-the-wall idea without actually knowing you’ve taken up a strategy that actually works. That’s why Forbes has recently put out tips on how to make sure you’ve built just the right social media marketing format. Their main goal in putting these tips together is because social media marketing and sales results can sometimes be hard to gauge.

Forbes says you should be looking at the areas of traffic, followers, sales volumes and visibility in general to see how much your current social media strategy has done. While every part of these aspects is important, there are a few distractions they say you should beware of when looking at them. First, Forbes says you shouldn’t just take followers numbers as meaning that your followers are actively making purchases. And second, they say while traffic and impressions certainly are important, they still could mean few sales conversions.

What Forbes says you should focus on is not just your bottom line revenue, but look at what your visitors are doing as far as making posts, giving your social media pages likes and actually telling their friends about what your company is about. You should also look at what their doing on your business site itself between which pages are getting the most interest and which products they’re buying. In summary, you have to really look at activity versus raw stats and numbers when trying to gauge your social media marketing investment.

What the New Snapchat Design Means for Businesses

Snapchat has just redesigned their entire app. This is the biggest redesign in 6 years. They have borrowed the feed feature from Facebook and other social media platforms. Now users will be able to view news stories and content from media sites in a news feed.

However, unlike Facebook, Snapchat will not mix content from media sites and advertisers with content from your friends. Snapchat has 3 windows. On the left side, stories from friends and messages from them will appear. Unread messages will appear at the top, followed by messages and stories in an order that based on how interested you are in a person.

On the right side of the screen, stories from news sites and other kinds of interesting content that is based on your previous reading history will appear. Video ads and promoted stories will appear there as well. Unlike the previous version, stories from friends will not appear on the right side but on the left side.

This new design will roll out later this week to some users and early next week to all users. It has implications for advertisers and businesses. Now ads will not appear among messages from friends, but when users do see the ads, they may be more inclined to click on them. In addition, advertisers will now be able to buy story slots in the Snapchat discover feed that look like non-sponsored stories. There are also better targeting options.