Category Archives: Social Media Tools

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Social Media Tools Entrepreneurs Need to Use Every Day

The advent of social media has been the biggest breakthrough in human history. What started as an avenue for individuals to connect with one another has evolved into a platform where businesses can market their services and products to lots of people. Today, big platforms like Facebook, Instagram, and LinkedIn have become mainstays in almost all marketing strategies.

 

However, using social media to market your brand can be challenging without the proper resources. Whether you want to manage campaigns, reach out to influential users, respond to consumers and make connections or analyze your social media impact, incorporating these tools into your social media efforts can help you succeed.

 

  1. Social Jukebox

 

Entrepreneurs are always busy growing their ventures. Scheduling social media posts is among the aspects that keep them extra busy since they have to provide their clients with fresh content all the time. However, this does not have to be a demanding task since Jukebox is here to liberate you from the drudgery.

 

Social Jukebox is an automated social media software that enables you to load content in a “Jukebox” and schedule how often and when you want the posts to be placed on your social media accounts. With each Jukebox, you can store many posts and schedule the tool to post them at different times of the day.

 

  1. Sprout Social

 

Sprout Social provides its clients with social media management, social customer service, and social media marketing. It builds and maintains its clients’ social media platforms by starting, monitoring and joining in social conversations. Also, it can reach your audience to execute social marketing plans.

 

  1. Mention

 

Coming up with a perfect post that results in high levels of engagement is among the most difficult tasks in social media marketing. It is, therefore, crucial to conduct research on social media platforms before you start posting. This involves lots of listening to what consumers are talking about then strategically transforming the conversations into relevant content.

 

Mention is an excellent social media monitoring tool that allows you to track every aspect of your company, industry, campaigns and competitors as a whole. It delivers real-time alerts by email or push notifications. Also, the tool allows you to identify and manage crisis before they get out of hands, automatically generate reports to share with colleagues and clients and helps you find new influencers.

 

These are only some of the tools that can help grow your social media presence. However, it is important that you stay updated with the latest tools since what works today may not do wonders n future.