Category Archives: Social Media Tools

The Social Media Marketing Tool

Tons of entrepreneurs are utilizing social media to market their businesses. This has become the norm for so many companies because there is a growing demand for more social media apps. There are already huge companies like Facebook, Twitter, Instagram and Snapchat, but it appears that there is room for even more because this is where all of the marketing is starting to evolve from.

Fewer people have a need for television commercials these days because fewer people are watching traditional television programs. Social media is simply the best way for entrepreneurs to stay wired into potential customers. The reality of the social media game is that there is more online for people to see without actually utilizing any television.

Netflix is creating shows, and Amazon is doing the same thing as well. For some people it is not even worth your time to subscribe to cable because there are so many alternatives to cable television. This means that entrepreneurs have to find the alternative way to connect with potential customers. Social media has proven to be that platform for all of those that need that alternative method for acquiring customers.

The need for people to look outside of traditional marketing allows social media companies like Facebook and Snapchat to endeavor into other aspects of business. These are companies that can actually gain the attention of customers through marketing, but these companies can also provide things like news coverage as well.

It will allow people to get all of their information from a singular platform. There will not be a need to go anywhere else and engage in anything else. Everything can be done from a computer or smartphone. With this social media has also allowed entertainers to promote movies, albums and any other type of entertainment outlet to fans.

The New Social Media Business Platform

A number of people are going to take the social media to promote their businesses. This is something that has become the norm because the apps that were initially just used for building friendships and connecting with friends are now business oriented apps that are luring more people to companies that are utilizing Facebook and Twitter for marketing purposes.

Social media has always had the ability to be a part of the business world, but it was just a time-consuming process to sort out the ways that entrepreneurs could actually utilize it for
marketing. Some of the apps are still in a growth stage, and there is still no clear-cut way to bring for any real revenue from advertising. Twitter is one such app. It’s a very popular app, but it has not been easy for entrepreneurs to actually get a lot of things done in terms of marketing products. With Facebook, by contrast, there has been a lot more growth.

People have been a lot more inclined to connect with users through Facebook because this is the app that has made the process of advertising so much more convenient.
People are able to connect with their friends and actually find out what someone may be interested in based on the likes and interest of their other Facebook friends. Twitter has not been able to cross into this territory as well because most of these users for Twitter are simply expressing opinions. They are not building pages where they really discuss their favorite things. The business world is definitely changing for the better thanks to technology, and social media is going to be the driving force for people that are trying to keep up with real-time marketing process. Entrepreneurs can get instant results from people about certain products or services.

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Social Media Tools Entrepreneurs Need to Use Every Day

The advent of social media has been the biggest breakthrough in human history. What started as an avenue for individuals to connect with one another has evolved into a platform where businesses can market their services and products to lots of people. Today, big platforms like Facebook, Instagram, and LinkedIn have become mainstays in almost all marketing strategies.

 

However, using social media to market your brand can be challenging without the proper resources. Whether you want to manage campaigns, reach out to influential users, respond to consumers and make connections or analyze your social media impact, incorporating these tools into your social media efforts can help you succeed.

 

  1. Social Jukebox

 

Entrepreneurs are always busy growing their ventures. Scheduling social media posts is among the aspects that keep them extra busy since they have to provide their clients with fresh content all the time. However, this does not have to be a demanding task since Jukebox is here to liberate you from the drudgery.

 

Social Jukebox is an automated social media software that enables you to load content in a “Jukebox” and schedule how often and when you want the posts to be placed on your social media accounts. With each Jukebox, you can store many posts and schedule the tool to post them at different times of the day.

 

  1. Sprout Social

 

Sprout Social provides its clients with social media management, social customer service, and social media marketing. It builds and maintains its clients’ social media platforms by starting, monitoring and joining in social conversations. Also, it can reach your audience to execute social marketing plans.

 

  1. Mention

 

Coming up with a perfect post that results in high levels of engagement is among the most difficult tasks in social media marketing. It is, therefore, crucial to conduct research on social media platforms before you start posting. This involves lots of listening to what consumers are talking about then strategically transforming the conversations into relevant content.

 

Mention is an excellent social media monitoring tool that allows you to track every aspect of your company, industry, campaigns and competitors as a whole. It delivers real-time alerts by email or push notifications. Also, the tool allows you to identify and manage crisis before they get out of hands, automatically generate reports to share with colleagues and clients and helps you find new influencers.

 

These are only some of the tools that can help grow your social media presence. However, it is important that you stay updated with the latest tools since what works today may not do wonders n future.