If you have a startup, then you can use social media to get more people to find out about you. Here are some tips for doing so, according to the Huffington Post.
First of all, develop an influencer marketing strategy. Influencer marketing is when you connect with influencers who give you a shout out to their followers. This can help increase your exposure and improve your brand recognition.
You also have to test each social media platform that you are using. If you are a startup business, not every social media platform will produce results, simply because every platform has a different target audience. Make sure you are getting the performance you are looking for on each platform.
Make sure that everyone on your team knows what your goals are in regards to your social media marketing strategy. This way, they can work together to reach those goals.
If you want to learn new trends, then attend a social media conference. New startups who do not have a large following and need to build up their brand need to be in tune with what young people are doing on social media.
If you are a new startup, you can not sell to your followers all the time. Most of the time, you should simply provide value. You can sell to them once in awhile, though. Finally, make sure that your opinion is clear about certain topics and that you stand out.