Category Archives: Social Media Strategy

How Startups Can Succeed On Social Media

If you have a startup, then you can use social media to get more people to find out about you. Here are some tips for doing so, according to the Huffington Post.

First of all, develop an influencer marketing strategy. Influencer marketing is when you connect with influencers who give you a shout out to their followers. This can help increase your exposure and improve your brand recognition.

You also have to test each social media platform that you are using. If you are a startup business, not every social media platform will produce results, simply because every platform has a different target audience. Make sure you are getting the performance you are looking for on each platform.

Make sure that everyone on your team knows what your goals are in regards to your social media marketing strategy. This way, they can work together to reach those goals.

If you want to learn new trends, then attend a social media conference. New startups who do not have a large following and need to build up their brand need to be in tune with what young people are doing on social media.

If you are a new startup, you can not sell to your followers all the time. Most of the time, you should simply provide value. You can sell to them once in awhile, though. Finally, make sure that your opinion is clear about certain topics and that you stand out.

Why Businesses Need to Keep Testing Their Social Media Strategy

On social media, businesses often need to change their strategy. What may have been working one month may not work the next. What you thought would work may end up being a terrible strategy. That is why you always need to keep testing your social media strategy.

The first thing you need to do is listen to your audience. Hear what they are saying. By listening to them, you can figure out what they want and plan your strategy accordingly.

You also want to find out when your audience is active on social media. You should post at different times and test the results. When you get more engagement, then it is a sign that your audience is more active. Fortunately, there are tools that do this for you as well.

Of course, not everything comes down to when you post. What you post is even more important. Take a look at your past posts. Which posts got the most engagement? Which ones seemed to be ignored by your followers? Look at your competitors. What are they posting? Do they have more engagement than you? What are they doing differently? How can you catch up to them?

Besides looking at your previous posts, test out new ideas. For example, if you only posted text-based posts, consider trying out image-based posts. If you only posted images, consider posting videos. Testing out new ideas will give you a feel for what works.