Category Archives: Social Media Platforms

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.

Marketing Using Social Media Platforms

Social media is used by millions of people every single day. It’s no wonder that a lot of business owners are seeing the true potential in social media when it comes to their marketing and advertising endeavors. Social media sites like Facebook and Twitter allow business owners to open a campaign that targets a certain demographic specific to the product’s potential. For instance, if the company is launching a new line of makeup, it’ll be targeted to women and teen girls.

 

These campaigns are great for getting thousands of people interested in your brand and selling products like hot cakes. However, they can be quite expensive and burdensome to many people’s budgets. With a typical Facebook campaign, you should expect to pay a few thousand dollars just to reach an audience of about 10,000 to 20,000. You will need to contact Facebook if you’re interested in running a campaign and they can answer any questions that you might have.

 

Apart from launching a campaign, there are many other ways to market your business using social media sites. For example, you’ll want to bring in a crowd by commenting on other people’s posts and letting people know what you’re offering. Respond to visitors’ messages right away to prevent you from looking as though you have bad customer support. Keep your page as updated as possible and provide reasonable information to those who need it. An example of this would be a store with their own Facebook page and the owner posting the store’s hours so that clients know when they’re open.

 

In a time when most people use social media to look things up, it’s crucial that business owners have their own pages. For one, it’s free to set up a page for your company and it will only take a few minutes of your time. Along with setting up a page, responding to posts and updating the page is totally free. Facebook does charge a fee for your page to rank higher on search engine results than others, but this is totally optional and does not need to be done in order for your page to be a success.

 

Selecting the Right Social Media Platform for Your Business in 2017

Business owners and brand managers who did not get around to making a New Year’s resolution for 2017 should think about consolidating their social media assets down to a few meaningful platforms. Although having a widespread social media presence is not a bad idea, the time, effort and investment required to service all social networking accounts may eat away at your business resources.

 

According to a survey published by AllBusiness.com Facebook will continue to be the most popular social network in 2017. Nearly 70 percent of social media netizens choose Facebook as their favorite network; surprisingly, the second most popular is not Twitter. LinkedIn accounts for almost 40 percent of total social media usage, followed by Twitter with 34 percent and Instagram with 27 percent.

 

If you feel tempted to focus your social media marketing efforts on Facebook for 2017, you are not alone: 50 percent of American business owners plan to do so as well, and herein lies the problem: internet marketing analysts believe that this network is becoming too crowded and competitive. To this effect, most brick-and-mortar businesses will probably benefit from being active on Facebook; however, B2B companies should not ignore LinkedIn as a marketing platform.

 

Owners of micro businesses such as hot dog carts and food trucks find that a website and a Twitter account are their best options. Fashion boutiques and other businesses that thrive on visual content are better off using Instagram. Companies that mostly cater to members of the Millennial Generation should not ignore the power of Snapchat.

 

 

Facebook Users Discussing Trump in Record Numbers

The 2016 United States presidential campaign has been unlike anything ever seen before. The rhetoric used by Donald Trump throughout his entire campaign has generated a great deal of controversy. There have been countless articles written about him. However, users of the largest social networking site in the world have also given their two cents on the billionaire candidate a record number of times. Donald Trump is now being mentioned more frequently in Facebook conversations than any other presidential candidate in the history of the platform. This speaks volumes about how passionate Trump’s supporters and detractors are. There can be no question that Trump’s candidacy has caused more interest from the general public than any other candidate in history.

 

More than 38 million unique users of Facebook started interactions that related in some way to Trump. This means that people who are commenting on Facebook about Trump are doing it an average of eight times each week. Trump had a single week where there were a staggering 306 million posts, shares and comments that related in some way to him. This is an unprecedented figure that Trump is sure to surpass before the election.

 

These numbers underscore the critical role that social media is now playing in the election process. Voters now have a way to debate the merits of the various candidates that they did not have before the invention of social media platforms like Facebook and Twitter. Future political campaigns are certain to be designed around social media.

 

Disney Will Not Be Buying Twitter Anytime Soon

The Walt Disney Company has made it clear that it’s not interested in acquiring the social media platform Twitter right now. Disney executives recently told reporters they were no longer interested in acquiring Twitter mainly because of the many user harassment issues leveled against the social media company.

 

Executives at Disney said that they felt Twitter’s inability to effectively deal with harassment would be bad for Disney’s image. Until Twitter finds a way to efficiently handle its harassment issues, Disney will not be interested in purchasing the social media platform.

 

In addition to harassment issues, Disney executives didn’t like the fact that Twitter has had problems making money, especially in their more recent quarters. Twitter is currently around a $12 billion market value.

 

But it isn’t only Disney that has declined Twitter due to these issues. Marc Benioff, the CEO of Salesforce.com, has also told reporters that his company would not be interested in purchasing Twitter anytime soon. Many investors speculate that the harassment issues were a major reason why Mr. Benioff decided not to purchase Twitter.

 

Twitter has tried to help their users report insensitive tweets with new features, but they don’t seem to be doing the trick for many. The most highly publicized problem for Twitter came when the actress Leslie Jones left the social media platform for a few weeks. Jones felt that Twitter’s staff wasn’t doing enough to prevent racist tweets from spreading.

 

The Twitter stock has been on a wild ride recently due to all these takeover speculations. When rumors of a credible takeover began to circulate on Wall Street, Twitter’s stock rose from the $18-range up to a high of $24 in early October. Since many of these takeover speculations have been debunked recently, Twitter’s stock has now fallen back into the $16-range.

 

 

Teens and Social Media

In this day and age, connection between people isn’t always physical or in person. In many ways, connection has become more about “likes” and “comments” than about making actual time for each other.

 

There are many camps of thought on this, but certainly one area of thinking says that all of this is caused by our dependence on one particular aspect of technology, and that is social media.

 

Social media runs many individuals’ lives. In fact, it not only runs many older adults’ lives, but it also runs teens’ lives. In this way, we are referring to how addicted many teens are to social media platforms.

 

Using Social Media as a Teen

 

Some research has been done on how addicted teens are to social media, and the outcome hasn’t been too good. In fact, a great number of teenagers have been found to experience depression and loneliness as a direct result of using social media on a regular basis.

 

How to Handle a Teen Who Is Addicted to Social Media

 

If you have a teen who uses social media, take some important steps to ensure their safety and wellbeing. First, monitor what they do on social media. As a parent, it’s your right and duty. Second, limit the amount of time that they can use social media on a daily basis. In addition and as a last resort if kids are resisting stopping social media after a certain amount of time, keep computers and phones out of the bedroom.

 

Could There Be Too Many Social Media Platforms?

You’ve likely heard the idea that when it comes to making a final decision on something, less choices are better. In other words, when you have almost everything to choose from in a given area, it can feel like you never make the final, correct choice. This goes for choosing a restaurant, a TV channel, a type of cereal and a social media site.

 

The Plethora of Social Media Platforms

 

You may not realize it if you’re only on Instagram, Facebook or Snapchat, but there are hundreds of social media platforms available on the Internet today. And many people have decided to assign themselves to a large number of them.

 

In this case, the problem has become handling all of these sites. For the most part, even if you have different handles and logins for Twitter, Facebook, Instagram and other sites, it’s easy enough to remember your login information, including you passwords and handles or email addresses. But if you have ten, twenty or even more sites that you subscribe to, how are you supposed to keep them all together?

 

Here Comes Clyxo

 

to handle this, a new app was invented that lets you put everything relating to your social media platforms in one place with one handle. It’s called Clyxo, and you can find it online for free. Clyxo allows you to put all of your social media login sites into one place, but it’s important to remember that Clyxo itself is not a social media platform. If you need some organization in your social media world, download it today and give it a try.

 

France Is Gearing Up To Tax Social Media Platforms: A New “YouTube Tax” Passed The National Assembly

A so-called “YouTube tax” could soon become law in the French Republic. Members of France’s National Assembly recently passed a law that would slap a 2 percent levy on all streaming videos from the social media video-sharing giant. While this law passed the National Assembly, it still has a ways to go before becoming the law of the land.

 

Since this tax would apply to all streaming videos, the 2 percent levy would also be applied to videos on Vimeo and Netflix. Lawmakers went even further and said they would levy a 10 percent tax on any video deemed either pornographic or excessively violent. However, French authorities did say they would give a break to smaller YouTube channels.

 

The most recent example is the tech company Apple, which many EU countries believe is cheating on their taxes. France is now trying to get Apple to pay $14.5 billion in back taxes. The USA, however, is standing behind Apple and refusing to pay Europe.

 

French lawmakers said the new law would make the tax system more just. They believe this measure can help collect the right amount of taxes from tech companies that often get off the hook. In addition to YouTube, lawmakers are keen on creating measures to collect taxes more efficiently from Facebook, Google, and Amazon.

 

As of today, the specifics of this law are still murky. Lawmakers say that all of the taxes will go into either the French Ministry of Culture or the National Center for Cinema, but they do not yet know how exactly the taxes will be enforced and collected.

 

The law has to pass the European Council, and the last time France sent them a proposal like this (which was in 2010) it was shot down.