Category Archives: Social Media Marketing

Fake News Stories Impact Brands in Social Media

The fake news phenomenon was first discussed during the surprising election of Donald Trump as President of the United States. Now that we are in the early days of the Trump administration, the issue of fake news is boiling over and starting to inflict collateral damage on businesses that engage in social media marketing.

 

According to a January survey conducted by Ipsos Public Affairs on behalf of BuzzFeed, the majority of Americans no longer trust the news stories they see in their social media news feeds. Facebook is the second most popular source of news stories for most Americans; only broadcast television is more popular by just one percentage point.

 

Credibility is an important aspect of a solid social media strategy; marketers are worried that the fake news scandal that rocked the 2016 presidential election could erode trust between established brands and the public. Brand managers should remember that the current political climate is too risky.

 

The digital marketing landscape has been tarnished by fake news stories. Even though American law enforcement officials are investigating these incidents, social media strategists believe that the damage will have lasting negative consequences. Brand managers should steer clear from discussing fake news stories with their social media followers for the time being. Unfortunately, this issue is very divisive from a political point of view; therefore, online brands should avoid any mention of this sociopolitical phenomenon over the next few months.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

Goal-driven Metrics are the Key to Social Media Marketing

For a decade now, company managers have talked about the importance of having a social media presence. Given the recent growth social networks, the focus seems prescient. However, companies have not done a good job of using social networks for business purposes. If they are honest with themselves, though, most corporate leaders still cannot measure the impact of their social media campaigns.

Forbes has published the results of a study conducted by two Duke University MBA students, which recommends a strategy for evaluating social media campaigns. Recognizing that only 15% of marketers report being able to quantify the impact of social media, the students urge marketers to employ “goal-driven metrics” that are tightly connected to desired outcomes.

Like so many best practices in business, this approach requires discipline and strategic thinking. It is not enough for a company to simply gain a social media presence. To be successful online, companies must transition from social dabbling to strategic development of social assets. They must use social media to accomplish goals that matter, while carefully tracking the results.

What goals can social media accomplish for a business, though? There are many answers to this question, including creating awareness of new products and service, building customer loyalty through engagement, and evaluating products and services by obtaining customer feedback. Managers must decide which social media goals are most valuable and most easily obtained.

The days of hiring a social media person or two to manage a company’s Twitter and Facebook accounts are gone. Today, corporate social media engagement requires a coherent business strategy that relates to goals that matter to the company. It is not easy, but it can be valuable if done right.