Category Archives: Social Media Marketing

Pinterest Acquires Twitter Cofounder’s Social Media Flop, Jelly

During this past week, Pinterest announced that they acquired Jelly Industries. This is one of the most prominent question-to-answer mobile application. Biz Stone is the co-founder of Twitter. According to Pinterest, this move will propel them to greater heights of success through recommendation and visual charge technology.

 

Biz Stone is the Chief Executive Officer of Jelly. For him, business is what defines success and failure in life, for this reason, he has worked to achieve the best through business and stability. Eva Sharp is the CEO and Founder of Pinterest. Together, the two will unite and provide the most brutal force for good and profitability in the social media platforms. Ben Frankel, CTO of Jelly, is also expected to become part of the common force for good.

 

Jelly also said that it would benefit from Pinterest due to their advancement in search technology and artificial intelligence. For this reason, they will be paired with professionals who will answer all the client questions. According to Biz, he founded Jelly with the main aim of developing a human-powered search engine. Jelly has, therefore, been designed to help all their users search most of their questions with sound and visual effects. However, this application was not adopted on a massive scale by users.

 

According to the Pinterest spokesperson, Jelly lacked enough technology to provide the most sophisticated services to their clients. However, their unity with Pinterest will offer the best way to achieve better business through capacity development. The company has helped numerous people around the world build their future.

Social Media Matters in Marketing for More Reasons Than You Think

If you have an idea of modern marketing, then social media is the best way to market your products and brand. This is the first time in the history of the world when people get interconnected like a global village. For this reason, people have an increased capability to communicate in a matter of seconds.

 

Social media can also be a career if you have an audience. You can create more impression if you are an influencer in social media. For the branded programming, media outlets do more business than creating a better business capability in a manner that is not depicted in the industry. More than 80 percent of millennials have a thing for social media marketing development. People also trust the endorsements and influencers more than their endorsements.

 

For effective social media marketing, you must have an active account. In reality, people engage in marketing all their businesses in a manner that is not depicted in the industry. For this reason, they end up working to attain better business through animated market research. Most media outlets manage their social media accounts or hire professionals to manage these accounts. For the sake of social media, diverse careers have risen to attain better business capabilities in a manner that is not paralleled din the industry. As social media continues to evolve, more people will be inclined towards the creation of productive businesses.

 

Even if you are on social media with the main reason of marketing, you may not be getting the best results through that platform.

 

 

Laws of Social Media Marketing

Leveraging the power of social media marketing and the power of content can offer the necessary assistance to help you have your business elevated towards achieving the optimum customer base and audience base in a dramatic manner. However, it can be very daunting to start this survey without the necessary experience.

 

For you to succeed, you must first understand the necessities in social media marketing. You must also strive to increase your online entry points and maximizing quality. Moreover, you will have your customers served by building these foundations. You and your brand will benefit greatly through social media marketing.

 

  1. The Law of Listening

Success with content marketing and social media requires less speaking and more listening. Your online content will be read and listened to by the awareness capability. You must also join brand discussions and attain their insight. Be sure to know what people thing about you and your business.

 

  1. The Focus Law

For you to succeed, you must specialize in few products. For this reason, clients will ascertain that your business is ideal. A highly-focused content marketing and social media strategy to develop the most sophisticated brand.

 

  1. The Quality Law

It’s better to have quality than quantity. Most people prefer quality to quantity. It is better to have more than 1,000 online connections that talk and share your content. Ensure you also connect to all those who disappear after connecting with you for the first time. Business in Social Media is also a great benefit to most.

Fake News Stories Impact Brands in Social Media

The fake news phenomenon was first discussed during the surprising election of Donald Trump as President of the United States. Now that we are in the early days of the Trump administration, the issue of fake news is boiling over and starting to inflict collateral damage on businesses that engage in social media marketing.

 

According to a January survey conducted by Ipsos Public Affairs on behalf of BuzzFeed, the majority of Americans no longer trust the news stories they see in their social media news feeds. Facebook is the second most popular source of news stories for most Americans; only broadcast television is more popular by just one percentage point.

 

Credibility is an important aspect of a solid social media strategy; marketers are worried that the fake news scandal that rocked the 2016 presidential election could erode trust between established brands and the public. Brand managers should remember that the current political climate is too risky.

 

The digital marketing landscape has been tarnished by fake news stories. Even though American law enforcement officials are investigating these incidents, social media strategists believe that the damage will have lasting negative consequences. Brand managers should steer clear from discussing fake news stories with their social media followers for the time being. Unfortunately, this issue is very divisive from a political point of view; therefore, online brands should avoid any mention of this sociopolitical phenomenon over the next few months.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

Goal-driven Metrics are the Key to Social Media Marketing

For a decade now, company managers have talked about the importance of having a social media presence. Given the recent growth social networks, the focus seems prescient. However, companies have not done a good job of using social networks for business purposes. If they are honest with themselves, though, most corporate leaders still cannot measure the impact of their social media campaigns.

Forbes has published the results of a study conducted by two Duke University MBA students, which recommends a strategy for evaluating social media campaigns. Recognizing that only 15% of marketers report being able to quantify the impact of social media, the students urge marketers to employ “goal-driven metrics” that are tightly connected to desired outcomes.

Like so many best practices in business, this approach requires discipline and strategic thinking. It is not enough for a company to simply gain a social media presence. To be successful online, companies must transition from social dabbling to strategic development of social assets. They must use social media to accomplish goals that matter, while carefully tracking the results.

What goals can social media accomplish for a business, though? There are many answers to this question, including creating awareness of new products and service, building customer loyalty through engagement, and evaluating products and services by obtaining customer feedback. Managers must decide which social media goals are most valuable and most easily obtained.

The days of hiring a social media person or two to manage a company’s Twitter and Facebook accounts are gone. Today, corporate social media engagement requires a coherent business strategy that relates to goals that matter to the company. It is not easy, but it can be valuable if done right.