Category Archives: Social Media Marketing

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Social Media Platforms and Marketing

Most startups in the United States face several challenges such as limited manpower and limited access to working capital. However, the internet revolution has changed the startup landscape, allowing entrepreneurs to start a company with a computer and a dream. The new challenge facing internet startups is choosing which social media platform is right for marketing their business.

 

If entrepreneurs do some upfront homework on social media channels and marketing, it can save thousands of dollars in marketing costs and payroll costs devoted to social media marketing. One of the key questions to ask is which platform provides the most ROI for a business. From Instagram to Facebook to Snapchat, here are a few ways businesses can narrow their choices for social media marketing purposes.

 

Instagram

This social media app has 500 million users worldwide, and statistics show 59 percent of those users check their accounts every day. With such a wide audience, Instagram is a great brand building resource. If businesses have a decent following already established, they can use the app’s powerful video and imaging tools to create visually appealing marketing content.

 

Facebook

According to Forbes, only 9 percent of Facebook’s users are between 18 and 24 years of age, while 32 percent of the platform’s users are between the ages of 25-54. Experts recommend building a company page that utilizes the platform’s robust advertising tools to target an older audience. Statistics show that 44 percent of Facebook users check their accounts three or four times a day.

 

Snapchat

Forbes states that 100 million Snapchat users consume a minimum of 30 minutes of content each day. The free social media platform is a content marketing goldmine, where businesses can focus their marketing efforts on the most sought after generation in U.S. history, Millennials.

Why Facebook Will Remain Free

Every so often the Internet becomes abuzz with rumors that Facebook will begin to charge money to use its service. This rumor is brought up for various reasons but it seems to circulate from time to time and a number of people believe it. There have even been Facebook pages set up in protest of the idea that the social media website will start to charge for its service. The good news is, Facebook has never charged for its service, and if Mashable is correct, they never will either.

 

The key thing that people miss when they pass along the idea that Facebook will begin to charge for its service is that this is not how the service really works. Facebook does not make its money from people paying to log in. Rather, they make money from the advertisements and other features on the website which allow it to profit when people use the service.

 

Facebook wants people to log in frequently and to stay for a long time when they do. They do not care to charge people to have access to their own accounts because it is only when someone gets on Facebook that the company is able to make its money. Also, they would be at a big disadvantage to the other social media websites out there if they began to charge people just to get on the site. This would not go over very well with the general public to say the least, and they would probably just move on to another network.

 

The company continues to post record profits and does not need to charge users to pay for its service. The rumor is likely to come about again. It usually shows up as a chain letter of some sort. Basically it will detail how Facebook is supposedly going to charge its members and then ask people to share the status to their Facebook wall to supposedly prevent them from being charged. This is of course nonsense, but people will pass it on anyway.

 

How Influencer Predictions Can Guide Social Media Marketing

A new series on Forbes chronicles the shifting social media landscape. On the last episode, influencers discuss their visions of social media’s future. From not wanting to make predictions at all, to mentioning that a real-world year is five years in YouTube time, to insights on upcoming platforms, the influencers seem to agree on one thing: they will keep telling stories to anyone watching. Social media marketers can take some of their advice.

 

Two main ideas stood out. The first is that people will continue telling stories. One influencer said that there will always be Beyonce and there will always be that one band no one else has ever heard of. To a marketer this suggests that social media has the power to serve niche markets. Marketers are constantly advised to find out where their audience lives online and tell their story to that forum. This advice is being disrupted by new tech and audience behaviors.

 

Currently there are many places to live online, from Facebook to Snapchat, Instagram and others. Each of these platforms are in constant flux because they are in constant competition. For instance, when Facebook released live-streaming so did Instagram. Brands who decide to follow innovation, rather than platform, could see success because viewers are interested in new ways to receive stories. Locking into one platform isn’t the best bet for marketers in a tumultuous social media landscape. Instead, listen to the influencers. Adapt to new forms of multi-media rapidly and your audience will find you.

 

Pinterest Acquires Twitter Cofounder’s Social Media Flop, Jelly

During this past week, Pinterest announced that they acquired Jelly Industries. This is one of the most prominent question-to-answer mobile application. Biz Stone is the co-founder of Twitter. According to Pinterest, this move will propel them to greater heights of success through recommendation and visual charge technology.

 

Biz Stone is the Chief Executive Officer of Jelly. For him, business is what defines success and failure in life, for this reason, he has worked to achieve the best through business and stability. Eva Sharp is the CEO and Founder of Pinterest. Together, the two will unite and provide the most brutal force for good and profitability in the social media platforms. Ben Frankel, CTO of Jelly, is also expected to become part of the common force for good.

 

Jelly also said that it would benefit from Pinterest due to their advancement in search technology and artificial intelligence. For this reason, they will be paired with professionals who will answer all the client questions. According to Biz, he founded Jelly with the main aim of developing a human-powered search engine. Jelly has, therefore, been designed to help all their users search most of their questions with sound and visual effects. However, this application was not adopted on a massive scale by users.

 

According to the Pinterest spokesperson, Jelly lacked enough technology to provide the most sophisticated services to their clients. However, their unity with Pinterest will offer the best way to achieve better business through capacity development. The company has helped numerous people around the world build their future.

Social Media Matters in Marketing for More Reasons Than You Think

If you have an idea of modern marketing, then social media is the best way to market your products and brand. This is the first time in the history of the world when people get interconnected like a global village. For this reason, people have an increased capability to communicate in a matter of seconds.

 

Social media can also be a career if you have an audience. You can create more impression if you are an influencer in social media. For the branded programming, media outlets do more business than creating a better business capability in a manner that is not depicted in the industry. More than 80 percent of millennials have a thing for social media marketing development. People also trust the endorsements and influencers more than their endorsements.

 

For effective social media marketing, you must have an active account. In reality, people engage in marketing all their businesses in a manner that is not depicted in the industry. For this reason, they end up working to attain better business through animated market research. Most media outlets manage their social media accounts or hire professionals to manage these accounts. For the sake of social media, diverse careers have risen to attain better business capabilities in a manner that is not paralleled din the industry. As social media continues to evolve, more people will be inclined towards the creation of productive businesses.

 

Even if you are on social media with the main reason of marketing, you may not be getting the best results through that platform.

 

 

Laws of Social Media Marketing

Leveraging the power of social media marketing and the power of content can offer the necessary assistance to help you have your business elevated towards achieving the optimum customer base and audience base in a dramatic manner. However, it can be very daunting to start this survey without the necessary experience.

 

For you to succeed, you must first understand the necessities in social media marketing. You must also strive to increase your online entry points and maximizing quality. Moreover, you will have your customers served by building these foundations. You and your brand will benefit greatly through social media marketing.

 

  1. The Law of Listening

Success with content marketing and social media requires less speaking and more listening. Your online content will be read and listened to by the awareness capability. You must also join brand discussions and attain their insight. Be sure to know what people thing about you and your business.

 

  1. The Focus Law

For you to succeed, you must specialize in few products. For this reason, clients will ascertain that your business is ideal. A highly-focused content marketing and social media strategy to develop the most sophisticated brand.

 

  1. The Quality Law

It’s better to have quality than quantity. Most people prefer quality to quantity. It is better to have more than 1,000 online connections that talk and share your content. Ensure you also connect to all those who disappear after connecting with you for the first time. Business in Social Media is also a great benefit to most.

Fake News Stories Impact Brands in Social Media

The fake news phenomenon was first discussed during the surprising election of Donald Trump as President of the United States. Now that we are in the early days of the Trump administration, the issue of fake news is boiling over and starting to inflict collateral damage on businesses that engage in social media marketing.

 

According to a January survey conducted by Ipsos Public Affairs on behalf of BuzzFeed, the majority of Americans no longer trust the news stories they see in their social media news feeds. Facebook is the second most popular source of news stories for most Americans; only broadcast television is more popular by just one percentage point.

 

Credibility is an important aspect of a solid social media strategy; marketers are worried that the fake news scandal that rocked the 2016 presidential election could erode trust between established brands and the public. Brand managers should remember that the current political climate is too risky.

 

The digital marketing landscape has been tarnished by fake news stories. Even though American law enforcement officials are investigating these incidents, social media strategists believe that the damage will have lasting negative consequences. Brand managers should steer clear from discussing fake news stories with their social media followers for the time being. Unfortunately, this issue is very divisive from a political point of view; therefore, online brands should avoid any mention of this sociopolitical phenomenon over the next few months.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.