Twitter can be dubbed an embattled social media enterprise. Although untold millions of people use Twitter daily and the company has pulled in over $500 million in revenue over the course of its last quarter, Twitter has not exactly established itself as the most stable of social media companies.
Twitter has not exactly been able to impress advertisers. The huge revenues garnered by the company do not automatically indicate major success. Twitter most pay out millions of dollars in overhead and operational costs to stay in business.
To address various fiscal concerns, Twitter is seriously trying to impress and woo advertisers.
Twitter is now instituting a new data and metrics systems in order to provide better measurements to advertisers. This way, advertisers can better figure out whether or not their Twitter advertising is capable of bringing forth the results and sales desired.
Advertisers who are legitimately concerned about the accuracy of conversion and metric stats are not likely to invest more funds. If advertisers are not advertising to the maximum degree at the maximum amount of money, an advertiser-supported endeavor ends up faltering. Twitter understands this. That is why the social media company is taking clear steps to address concerns and build confidence in advertisers.
Why didn’t Twitter do this a long time ago? No one really knows why Twitter did not institute reliable measurement systems. The fact that Twitter took so long to do so reveals a lot about why the company has been plagued with problems. Hopefully, Twitter learned the error of its ways and will be making adjustments.