Category Archives: Social Media in Business

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.

The New Social Media Business Platform

A number of people are going to take the social media to promote their businesses. This is something that has become the norm because the apps that were initially just used for building friendships and connecting with friends are now business oriented apps that are luring more people to companies that are utilizing Facebook and Twitter for marketing purposes.

Social media has always had the ability to be a part of the business world, but it was just a time-consuming process to sort out the ways that entrepreneurs could actually utilize it for
marketing. Some of the apps are still in a growth stage, and there is still no clear-cut way to bring for any real revenue from advertising. Twitter is one such app. It’s a very popular app, but it has not been easy for entrepreneurs to actually get a lot of things done in terms of marketing products. With Facebook, by contrast, there has been a lot more growth.

People have been a lot more inclined to connect with users through Facebook because this is the app that has made the process of advertising so much more convenient.
People are able to connect with their friends and actually find out what someone may be interested in based on the likes and interest of their other Facebook friends. Twitter has not been able to cross into this territory as well because most of these users for Twitter are simply expressing opinions. They are not building pages where they really discuss their favorite things. The business world is definitely changing for the better thanks to technology, and social media is going to be the driving force for people that are trying to keep up with real-time marketing process. Entrepreneurs can get instant results from people about certain products or services.

The Rise of Social Media as a Business

Social media is changing the way that people do business. There is a great need for social media in the business world, but most people would have never guessed that companies like Facebook would be as profitable as it is because of the need for marketing.

The real reason that social media has become big business is that there is a need for an alternative method to marketing. Now that so many people are moving away from traditional forms of entertainment there has to be a way to reach these customers that look at traditional entertainment outlet. That is the thing that has caused the most amount of appeal to a social media outlet of business opportunities.

Social media is something that has allowed many people to totally transform the way that they market their companies. So many people have become accustomed to marketing through a platform where people find their products or services through magazines or some type of television commercial. Today there are a lot of people that do not even have TVs in their homes because they are getting everything through the internet.

The shift in the business world for social media is huge. There is also a great increase in bandwidth for people that have the ability to stream. That is why it is easier to get people to acknowledge new artists in the music world when it comes to streaming music in the business world.

YouTube has TV shows. Netflix users have access to shows that are created by Netflix. There are a ton of different opportunities for people to be entertained without any type of television in the home. That is why social media maybe the best thing for people that want to connect with those customers that do not value traditional entertainment programming.

Social Media as a Business

Carefree fun days are over for social media powerhouse executives at Snapchat. Now that Snap,Inc. has gone public with an IPO offering it is time to explore the ways to make the company more profitable. The first step appears to be the the NBC news show that ushers Snapchat into TV news.

This is an interesting take on social media for the secret messaging app that has typically been something that appealed to a young crowd of teenagers and young adults. For the longest time Snapchat was known in this way as a world apart from the Facebook styled community that was attracting more older adults.

Snapchat was what many of the young teens called a retreat from their parents that have Facebook pages. The reality, however, is that Snapchat will eventually have to follow the lead that Facebook has already established by becoming a business entity as well.

At the moment Facebook is still the leader with more than a billion user accounts, and this makes it a great platform for marketing. Initially the Facebook IPO offering was less than $40. Today stock for Facebook is more than $150. This means that this company has transcended into a major marketing force that businesses are looking for. It becomes the company that people want to get connected with because it gives them access to millions of potential consumers.

Snapchat will follow the business model if the stock is going to become something that investors are going to put their funds into. Twitter has become popular recently, but it has not been the marketing portal that people thought that it may have become. This is why the stock has been slow to grow. People that are utilizing social media may not ever realize it, but social media is definitely big business.

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.

 

Should Millennials Buy Snapchat?

It started out as a quirky little app but soon became a very big deal. Snapchat is now a well recognized and appreciated social network, at least among a certain age group of people. That group is namely millennials and those slightly younger than them. This group has a lot of influence in how business runs these days, so this has helped propel Snapchat to the heights that it has reached today.

 

CNN Money poses the question “Should millennials buy Snapchat stock?”. The company went public just earlier this year, and it was a big splash on Wall Street, at least in the sense that it was yet another major social network taking the leap and becoming a public company.

 

Twitter and Facebook have both gone before Snapchat into the public market. Facebook had a disappointing first day on the Street but Twitter took off during the first day of trading. However, fortunes have really changed for those two companies since that time. Facebook is among the most valuable brands on the planet while Twitter is floundering as a social networking business.

 

A similar story seems to be playing out with Snapchat at least as of the date of this writing (June 12th, 2017). This is to say that Snapchat had a lot of hype and buzz around it and did well in its first few days as a stock, but has since fallen in price. It has not recovered to the prices it was valued at during those very first few days. That could be troubling for those who hold the stock as well as for those who would consider buying in.

 

Even though millennials seem to know the company well, it is never a good idea to purchase a stock simply because the company seems cool or because you know a little about the company. Rather, there are plenty of other brands and companies out there which probably make a lot more sense to purchase from a value standpoint. You may want to consider them instead if you are serious about your investing and want to make a nice profit.

 

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Social Media Is Making It Easier On The Little Guy

Small businesses have always been at a disadvantage to the big players. The “big guys” have been around longer and have more well equipped staff with bigger budgets. This plays out in a big way in the marketing department. A well budgeted marketing team can create sleek advertisements that get a lot of attention for those companies. However, this is not the only way to reach out to people anymore.

 

How Social Media Made It More Fair For Everyone

 

Social media has created a more level playing field according to Adweek.com. Any company may choose to create an account on the social media websites and then start blasting out their marketing messages to as many people as they can convince to follow their profile.

 

All of this also means that the people seeing those advertisements are those who have opted in to seeing them. In other words, they are people who are more likely to want to see this information.

 

Getting Involved With A Movement, Or Creating Your Own!

 

Movements happen every day on social media. They come in the form of popular hashtags or other statements. It could be about nearly anything but often has something to do with whatever is happening in the news at that moment.

 

Companies can engage in the ongoing movements on social media or even try to get their own start if that is possible. It is not simple but it is possible. If something catches on it can be a lot of free media for the company that got it started.

 

These are two ways in which social media makes an impact on the way that small business does its marketing. Social media is fun for a lot of people but it is big business for some companies. Larger companies can use social media as well, but it is the smaller players who see the largest gain in market share from this kind of thing.

 

 

 

Social Media Platforms and Marketing

Most startups in the United States face several challenges such as limited manpower and limited access to working capital. However, the internet revolution has changed the startup landscape, allowing entrepreneurs to start a company with a computer and a dream. The new challenge facing internet startups is choosing which social media platform is right for marketing their business.

 

If entrepreneurs do some upfront homework on social media channels and marketing, it can save thousands of dollars in marketing costs and payroll costs devoted to social media marketing. One of the key questions to ask is which platform provides the most ROI for a business. From Instagram to Facebook to Snapchat, here are a few ways businesses can narrow their choices for social media marketing purposes.

 

Instagram

This social media app has 500 million users worldwide, and statistics show 59 percent of those users check their accounts every day. With such a wide audience, Instagram is a great brand building resource. If businesses have a decent following already established, they can use the app’s powerful video and imaging tools to create visually appealing marketing content.

 

Facebook

According to Forbes, only 9 percent of Facebook’s users are between 18 and 24 years of age, while 32 percent of the platform’s users are between the ages of 25-54. Experts recommend building a company page that utilizes the platform’s robust advertising tools to target an older audience. Statistics show that 44 percent of Facebook users check their accounts three or four times a day.

 

Snapchat

Forbes states that 100 million Snapchat users consume a minimum of 30 minutes of content each day. The free social media platform is a content marketing goldmine, where businesses can focus their marketing efforts on the most sought after generation in U.S. history, Millennials.

How Facebook Continues To Make Money Despite Its Success

It is pretty amazing to think that a social network as large as Facebook is able to still think up new ways to make money. Many believed that in its early days it was going to be just another fly by night social network that disappeared as we all forgot that it even existed at any point. That obviously is not what happened and in fact the network only continues to grow.

 

Facebook is huge and continues to add new users according to CNN Money. Some 1.59 billion people now use the website every month. That is up in recent years as the company continues to find people who are not on Facebook who then create profiles. It is almost hard to imagine, but that means that Facebook profiles exist for more than 1 in every 7 people on Earth.

 

Facebook continues to add new features that a lot of people like at the end of the day. Even though it seems that every time Facebook adds a new feature it is panned by the public in general at first, the numbers show that people come around, or at least that they are not willing to delete their Facebook over it.

 

Some of the new money making features that are available today are the features that allow one to hide posts from the exes as well as live video streaming and more advanced search features.

 

New features have made it possible for Facebook to keep users on the site for longer periods of time and to learn more about those users. This means that they can more accurately tailor the ads they show to those users. That helps Facebook to earn more money and makes for happier advertisers as well. You definitely want to have happy advertisers if you are a website that relies on that income. Facebook has done a masterful job of this and has achieved its goal of making the world a more connected and open place.