Category Archives: Social Media in Business

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.

 

Should Millennials Buy Snapchat?

It started out as a quirky little app but soon became a very big deal. Snapchat is now a well recognized and appreciated social network, at least among a certain age group of people. That group is namely millennials and those slightly younger than them. This group has a lot of influence in how business runs these days, so this has helped propel Snapchat to the heights that it has reached today.

 

CNN Money poses the question “Should millennials buy Snapchat stock?”. The company went public just earlier this year, and it was a big splash on Wall Street, at least in the sense that it was yet another major social network taking the leap and becoming a public company.

 

Twitter and Facebook have both gone before Snapchat into the public market. Facebook had a disappointing first day on the Street but Twitter took off during the first day of trading. However, fortunes have really changed for those two companies since that time. Facebook is among the most valuable brands on the planet while Twitter is floundering as a social networking business.

 

A similar story seems to be playing out with Snapchat at least as of the date of this writing (June 12th, 2017). This is to say that Snapchat had a lot of hype and buzz around it and did well in its first few days as a stock, but has since fallen in price. It has not recovered to the prices it was valued at during those very first few days. That could be troubling for those who hold the stock as well as for those who would consider buying in.

 

Even though millennials seem to know the company well, it is never a good idea to purchase a stock simply because the company seems cool or because you know a little about the company. Rather, there are plenty of other brands and companies out there which probably make a lot more sense to purchase from a value standpoint. You may want to consider them instead if you are serious about your investing and want to make a nice profit.

 

How Advertisers Can Benefit from Social Media Marketing Tools and Trends in 2017

Global digital ad spending in 2016 exceeded $194 billion and forecasts predict that it

will be $335 billion by 2020.

 

The primary outlets driving social media marketing continue to be Facebook and Twitter for B2C businesses and Facebook and LinkedIn for B2B companies.

 

Trends within these venues have strongly favored video, with 58 percent of business executives expressing a preference for video over reading an article. Consumers similarly reported a four-fold bias favoring video over other types of content.

 

This year’s May statistics for market-share of visits still shows Facebook leading at nearly 40 percent, with YouTube a close second at 26 percent. Facebook’s recent video offerings such as Facebook Live have proven a formidable challenger to Youtube’s dominance in the video viewing market.

 

Utilizing automated buying and enhanced targeted marketing techniques, social media marketers are increasing their campaigns’ effectiveness.

 

According to the Social Media Marketing Data posted on Social Media Examiner’s website, Facebook dominates paid advertising campaigns with 93 percent of the survey’s respondents reporting that they utilized the platform in their social media marketing campaigns. Instagram, LinkedIn and Twitter vied for the distance 2nd place, representing 24 percent, 16 percent and 15 percent, respectively.

 

Facebook and Twitter have implemented changes to their social media news-feeds are encouraging marketers to increase their personalized advertisements, penalizing those advertisers that fail to do so by having their content excluded from the users’ feeds.

 

Enhancing their analytics tools, Facebook is rolling out several improvements, including Artificial Intelligence (AI) algorithms. The updates will allow advertisers to increase the effectiveness of their campaigns and improve their abilities to track user interactions with their pages, including whether the visitor has shared page content and/or viewed the marketers’ offerings.

 

Twitter released their own analytics tool-set back in 2015 giving marketers the ability to monitor their campaigns by measuring the number of impressions per tweet as well as the engagement rate. These can further be expanded into likes, re-tweets, profile views, link clicks and detail expansion providing the advertiser with relevant descriptive metrics.

 

Social Media Is Making It Easier On The Little Guy

Small businesses have always been at a disadvantage to the big players. The “big guys” have been around longer and have more well equipped staff with bigger budgets. This plays out in a big way in the marketing department. A well budgeted marketing team can create sleek advertisements that get a lot of attention for those companies. However, this is not the only way to reach out to people anymore.

 

How Social Media Made It More Fair For Everyone

 

Social media has created a more level playing field according to Adweek.com. Any company may choose to create an account on the social media websites and then start blasting out their marketing messages to as many people as they can convince to follow their profile.

 

All of this also means that the people seeing those advertisements are those who have opted in to seeing them. In other words, they are people who are more likely to want to see this information.

 

Getting Involved With A Movement, Or Creating Your Own!

 

Movements happen every day on social media. They come in the form of popular hashtags or other statements. It could be about nearly anything but often has something to do with whatever is happening in the news at that moment.

 

Companies can engage in the ongoing movements on social media or even try to get their own start if that is possible. It is not simple but it is possible. If something catches on it can be a lot of free media for the company that got it started.

 

These are two ways in which social media makes an impact on the way that small business does its marketing. Social media is fun for a lot of people but it is big business for some companies. Larger companies can use social media as well, but it is the smaller players who see the largest gain in market share from this kind of thing.

 

 

 

Social Media Platforms and Marketing

Most startups in the United States face several challenges such as limited manpower and limited access to working capital. However, the internet revolution has changed the startup landscape, allowing entrepreneurs to start a company with a computer and a dream. The new challenge facing internet startups is choosing which social media platform is right for marketing their business.

 

If entrepreneurs do some upfront homework on social media channels and marketing, it can save thousands of dollars in marketing costs and payroll costs devoted to social media marketing. One of the key questions to ask is which platform provides the most ROI for a business. From Instagram to Facebook to Snapchat, here are a few ways businesses can narrow their choices for social media marketing purposes.

 

Instagram

This social media app has 500 million users worldwide, and statistics show 59 percent of those users check their accounts every day. With such a wide audience, Instagram is a great brand building resource. If businesses have a decent following already established, they can use the app’s powerful video and imaging tools to create visually appealing marketing content.

 

Facebook

According to Forbes, only 9 percent of Facebook’s users are between 18 and 24 years of age, while 32 percent of the platform’s users are between the ages of 25-54. Experts recommend building a company page that utilizes the platform’s robust advertising tools to target an older audience. Statistics show that 44 percent of Facebook users check their accounts three or four times a day.

 

Snapchat

Forbes states that 100 million Snapchat users consume a minimum of 30 minutes of content each day. The free social media platform is a content marketing goldmine, where businesses can focus their marketing efforts on the most sought after generation in U.S. history, Millennials.

How Facebook Continues To Make Money Despite Its Success

It is pretty amazing to think that a social network as large as Facebook is able to still think up new ways to make money. Many believed that in its early days it was going to be just another fly by night social network that disappeared as we all forgot that it even existed at any point. That obviously is not what happened and in fact the network only continues to grow.

 

Facebook is huge and continues to add new users according to CNN Money. Some 1.59 billion people now use the website every month. That is up in recent years as the company continues to find people who are not on Facebook who then create profiles. It is almost hard to imagine, but that means that Facebook profiles exist for more than 1 in every 7 people on Earth.

 

Facebook continues to add new features that a lot of people like at the end of the day. Even though it seems that every time Facebook adds a new feature it is panned by the public in general at first, the numbers show that people come around, or at least that they are not willing to delete their Facebook over it.

 

Some of the new money making features that are available today are the features that allow one to hide posts from the exes as well as live video streaming and more advanced search features.

 

New features have made it possible for Facebook to keep users on the site for longer periods of time and to learn more about those users. This means that they can more accurately tailor the ads they show to those users. That helps Facebook to earn more money and makes for happier advertisers as well. You definitely want to have happy advertisers if you are a website that relies on that income. Facebook has done a masterful job of this and has achieved its goal of making the world a more connected and open place.

 

Tips for Your 2017 Search Engine Optimization Strategy

Search engine optimization is all about increase the amount of times that a given company’s website appears on the first page of search engine results. Since search engines like Bing and Google often act as filters for what customers end up seeing, companies that can achieve page-one results on these search engines are in much better shape.

 

How do you get these improved results? It mostly boils down to two practices – keyword optimization and link building – but having a functional website will also obviously bolster your search engine results. Remember, that you’re trying to increase traffic and engagement to your core website, so everything on your website should be running smoothly.

 

Make Your Website Responsive

 

Your website should be able to load across all kinds of devices without a hitch. Also, remember that search engine optimization perhaps provides the heaviest return on investment of all digital marketing strategies because it gets it done on its own while turbocharging your other digital marketing efforts.

 

More brand awareness and higher site usability are other SEO benefits that you can expect by embracing a comprehensive search engine optimization strategy. Still, the game is always changing, so here are some ways to stay ahead of the curve:

 

Shift Emphasis to Keyword Intent

 

 

When a lot of marketing types start talking about search engine optimization the first thing that springs to mind is keyword optimization. That’s important, to be sure. The emphasis is now changing, though, to anticipating the end user’s needs and how those needs are affecting their searches. So, keyword intent is very important: Gone are the days of simply stuffing keywords to get results.

 

Focus on Bing Too

 

 

Bing is admittedly playing second fiddle to Google, yet Bing’s stock is rising due to its more predictable rules and rising user base. Bing features explicit algorithms, SEO rules, and transparency with social signals that are all combining to make it more popular.

 

Is Twitter Doomed?

Twitter took the world by storm for a while growing at rates that people could not believe. It was growing from a small base of users and had plenty of catching up to do with the more established names of Facebook and even Myspace. However, after some time people began to view Twitter as something essential that they needed to keep up with their friends and the news of the day. It took on a life of its own.

 

Since that time though there have been a number of missteps by the company reports The New Yorker. These missteps are so serious that they could jeopardize the whole nature of the social network itself and possibly bring it down over time.

 

One of the things that has not gone so well for Twitter is optimizing the new features that it brings in. When Facebook makes a change to its platform people complain about it for a while but then start to realize the value in the change made. Twitter has not been so fortunate with its own “upgrades”. Rather, some of the changes made to Twitter have made it harder to follow conversations and see what is really happening on the network.

 

That might be chalked up to a technical glitch that could be repaired, but not all of the problems on Twitter are so simple.

 

The so-called “Gamergate” episode on Twitter was another problem for the site. There were many people flooding the Twitter feeds of individuals they did not like with hate speech and threats. It was so bad that the daughter of Robin Williams actually felt that she needed to delete her account for her own safety. She did so, but this was yet another sign that the company is not in control of itself.

 

The CEO of Twitter resigned after a summer of chaos and the company brought back its founder to try to put it back on the right track. What happens next is anyone’s guess.

 

Why Facebook Will Remain Free

Every so often the Internet becomes abuzz with rumors that Facebook will begin to charge money to use its service. This rumor is brought up for various reasons but it seems to circulate from time to time and a number of people believe it. There have even been Facebook pages set up in protest of the idea that the social media website will start to charge for its service. The good news is, Facebook has never charged for its service, and if Mashable is correct, they never will either.

 

The key thing that people miss when they pass along the idea that Facebook will begin to charge for its service is that this is not how the service really works. Facebook does not make its money from people paying to log in. Rather, they make money from the advertisements and other features on the website which allow it to profit when people use the service.

 

Facebook wants people to log in frequently and to stay for a long time when they do. They do not care to charge people to have access to their own accounts because it is only when someone gets on Facebook that the company is able to make its money. Also, they would be at a big disadvantage to the other social media websites out there if they began to charge people just to get on the site. This would not go over very well with the general public to say the least, and they would probably just move on to another network.

 

The company continues to post record profits and does not need to charge users to pay for its service. The rumor is likely to come about again. It usually shows up as a chain letter of some sort. Basically it will detail how Facebook is supposedly going to charge its members and then ask people to share the status to their Facebook wall to supposedly prevent them from being charged. This is of course nonsense, but people will pass it on anyway.

 

Mountain Dew Looks To Mobile Social Media In Its Latest Media Campaign

Some people love soft drinks and others are revolved by them. However, almost everyone has seen their commercials either way. The soft drink companies put out television and radio ads as well as billboards and sponsorships of sporting teams and events. Now, certain brands are turning to social media for their latest marketing campaigns.

 

The fizzy beverage that so many gamers love known as Mountain Dew is hoping to increase its sales performance by focusing on social media as a means of reaching out to a whole new group of people who may not currently be consuming their products.

 

Marketingdive.com brings the story to an article they recently posted detailing how Mountain Dew is reviving an old slogan of theirs to use in social media. The company had once used the slogan “Do the Dew” but had since allowed that slogan to lapse away in favor of others. Now, they are bringing it back to use today.

 

The rollout of their campaign is designed for use with mobile devices in the U.S. in particular at first. The company wants to promote its products on the Facebook and Twitter pages of popular skateboarders and other athletes that it believes its target market is interested in. They want the ads to appear along with audio so that the person going to view the page of that skateboarder will first see an ad for their soda.

 

Mountain Dew is making a play for the millennial market as they are the biggest supporters of this particular soda. The brand wants to be where those customers are, and that often means putting themselves on social media and just in a mobile format in general. The brand is well aware that a lot of millennials receive messages from their mobile phones before they get them anywhere else. Since this is the case, Mountain Dew wants to be among the first things that this group sees on mobile. If this strategy pans out, then it is entirely possible that Mountain Dew will make a big splash for itself in mobile marketing.