Category Archives: Social Media in Business

Businesses Need to Do These Things On Social Media

Do you own a business? Social media marketing is a must these days. Here are some things you need to know before you get on social media.

First of all, you need to have a plan and a strategy. Think about what you want to accomplish on social media. Develop goals and think about how you can achieve them. You also need to look at the social media landscape and make an audit of your social media presence. Make sure you are targeting the right audiences and reaching the right people.

You also need to make sure that you are using the right platform. There are different social media platforms. Different industries do well on different platforms. Each platform has its unique audience and its unique tone. If you are managing many social media accounts, you can use a tool such as HootSuite. You also have to test different posting times to figure out when is the best time to post.

You should always check your conversions using a tool such as Google Analytics. This way, you can know what is working and what is not. You should also have a blog on your website. This way, you will get more visitors and reach a larger audience.

You should optimize your business profile by using specific keywords so that people can find you. You should also create a calendar for your social media posting schedule. Finally, make sure to leverage current events on social media.

How to Advance Your Career and Grow Your Business With Social Media

Around 81% of Americans have a social media account. Social media is not just for fun anymore. You can use social media to get ahead in the business world and advance your career. Here are some tips, according to the New York Times.

LinkedIn is a good place to start. LinkedIn is a great networking platform for your career. You can post your work history and your resume. You can also build a great network and get more connections. You should start doing this as early as possible so that if you need to find a new job, it will be easier for you. LinkedIn can also be used for job searches. Whether you are a business that needs to find an employee or whether you are looking for work, you can use LinkedIn. Businesses can also use LinkedIn to find new leads and gain more customers.

Twitter is also a good platform to use. You can find out information about any industry in real time. You can expand your network and build your personal or business brand by tweeting out the right things.

Of course, there is Facebook. Facebook is one of the most important social media sites. Your profile should be something that an employer would like to see. You can build your network as well. If you are a business, you can build a network of followers with a Facebook fan page. Use Facebook Live to engage with your followers.

Businesses May Soon Be Able to Use Messenger Broadcast On Facebook

If you own a business and you are on Facebook, then you are in luck. Facebook has confirmed that they are testing a new feature called Facebook Messenger Broadcast. Messenger Broadcast would allow brands and businesses to broadcast messages to all of their followers at once. However, these messages will only be broadcasted to those customers who have initiated contact with the business in the past. In addition, brands and businesses will be able to set up an automated chat bot that would reply with a welcome message and which will be able to hold automated conversations with users.

Facebook has not yet released this new feature, so there is not a lot of information about its details. It is still unclear as to whether brands would be able to boost their messages and send them to more people by paying money for it. Facebook has made it clear that brands will only be able to send these messages to the people who have initiated contact in the past, in order to prevent spam messages.

Facebook has been enhancing its messenger tool in order to help bands use chatbots. For example, they have allowed brands to display a multiple choice question so that users can easily say something and so that brands can reply. This new Facebook Messenger Broadcast tool is only being tested, so it is not yet clear as to whether it will actually roll out in the future.

Free Social Media Tools for Your Business

Are you on social media? If you want to be more efficient on social media and save time, you can use these free tools. The first is called If This Then That. If This Then That lets you create recipes to do multiple things at once. For example, if you post something on Twitter, you can automatically have it posted on Facebook as well. Another tool that you can use is called MailChimp. Your email subscribers are just as important as your social media followers, and you can reach them by using MailChimp.

Another two tools are Workflow and Planoly. Planoly is a tool that lets you plan your Instagram posts in advance so that you will save time. Workflow is similar to If This Then That, but it works on Apple devices.

You can also use Buffer and Crowdfire. Crowdfire is a tool that you can use to manage your social media accounts. For example, you can see who followed you and follow them back. You can unfollow those who are not following you back. You can also plan social media postings in advance. Buffer also lets you plan social media postings in advance, but it does not give you any suggestions like Crowdfire does.

Boardbooster is another social media planning tool, but it works on Pinterest. If you are on Pinterest, you can use Boardbooster to post up to 100 pins in advance. Finally, SocialOomph is another tool you should use.

Why Businesses Need to Be Human On Social Media

Social media has changed the way businesses contact their customers. It used to be that businesses reached out to their customers. This meant that they placed ads on television, on the radio, in the newspapers, and on billboards. However, social media is a form of inbound marketing, not outbound marketing. Customers come to you instead of you going to them.

If you are on social media, you need to engage with your followers. You need to listen to them. It is not just about posting stuff and tweeting out links to your blog posts and website. You have to listen to what your customers are saying and respond to their comments. You should be social on social media. You should like their comments and be human when you talk to them.

Automating your social media postings is a great way to stay active on social media without wasting your time. You can set aside one time a day or one time a week to schedule your social media postings for the entire day or week. This way, you do not have to check your accounts every few hours.

At the same time, you still have to be human and social. There are certain times where automation will not help. Automation tools cannot answer comments that customers post on your Facebook fan page. If you automate everything, you will lose your customer base. You still have to do manual postings once in awhile to show that you are human.

Business side of Social Media

Social media is now an integral factor of any business growth strategy. It offers cheap marketing platform for businesses to push both their products and brands to drive sales. Like a double edged sword, social media can build or destroy your business. A simple viral hashtag on twitter might just be what is needed to give your business global marketing you desire or a dissatisfied customers popular Facebook post that gets shared by the legion of Facebook users can drive away your customer base. IT goes without say that social media is serious business for most companies, which has forced them to incorporate social media experts in their marketing departments.

The numbers don’t lie, a June 2017 report by techcrunch shows the kind of following commanded by social media apps, Facebook led with 2 billion users, You tube had 1.5b,whatsapp 1.2billion, the same as Facebook messenger. Instagram had 700m, Wechat had 889 million and lastly twitter with 328m. In business sense, these staggering figures are a representation of the market your business will be looking to target anytime you log into any of the mentioned social media sites.

Balance

It is therefore a matter of balancing usage of these accounts, photos are better shared on Instagram than Facebook, long posts are better on Facebook than twitter which has limited characters but can push brands by viral hash tags. These platforms offer an easy way of cheap brand activation. An example of how social media has disrupted market dynamics can be seen in the real estate sector, where most real estate companies are using Facebook to market houses, Facebook is the most used in US with 86% of users as per a PEW research finding. This tells you just how powerful the Facebook ‘share post’ option can be as a marketing tool. Does your business use social media? If not then you are wasting opportunities.

Tips for Business Marketing on Social Media

If your business is on social media, you have to master social media marketing. Here are some tips for doing so, according to Entrepreneur Magazine.

First, you need to focus on one thing. You should focus on the specific industry your business caters to. Do not try to become an expert on too many issues. You also have to understand that quality is better than quantity. What this means is two things. First of all, you need to post high quality content. It is better to post less high quality content than to post loads of low quality content. In addition, it also means that it is better to have fewer high quality followers than loads of low quality followers who will not engage with you and will not become your customers. That is why it is usually a bad idea to buy cheap followers on social media, because they are usually not engaged.

You also have to be patient. You will not see success overnight. It takes time for your brand to grow and become successful on social media. You should also share your posts on different channels. For example, if you posted a great Facebook post, consider sharing it on Twitter as well.

You may also want to connect with bloggers and influencers in your industry. These are people who have a lot of fans on social media. They can give you a shout out so that you get more exposure. Remember to always provide value and not just promotions.

Businesses Should Avoid Doing These Things on Social Media

If your business is on social media, you need to create a solid social media strategy. Without a plan, you may end up posting things on social media that will reflect poorly on your business. You do not want that to happen. Following are some common mistakes businesses make on social media, according to Forbes. Make sure to avoid them.

The first is posting photos and graphics that are either bad looking or cheap looking. Social media is all about pictures. This is especially true for sites such as Pinterest and Instagram, but even on Facebook, people look at photos much more than they look at text posts.

Another thing that you must have is a consistent theme. Your brand has to post content that follows a certain theme and that is geared towards a particular audience. Photos that are geared towards women will not be the same for those who are geared towards men. Photos and videos geared towards older people will be different than those geared towards younger people. You have to show a consistent face for your brand.

If you do not know what to post, you should not have to look far for ideas. Find useful blog posts and articles and post the links to them. You can also just post inspirational quotes, as everyone loves those.

In addition, you have to build a relationship with your followers. Do not just post content, but engage with your audience. Ask them questions. Reply to their comments and tweets. Like the comments that they make on your posts.

Real Estate Agents Should Know How to Effectively Sell on Social Media

Have you ever wondered why, despite how much real estate agents love social media and post themselves and their properties, they still can’t earn enough from it? While the social media platforms such as Facebook, Twitter, and Instagram are hyped as the ultimate platforms to do business, most real estate agents still don’t get it. However, they need to understand how to do business there.

First, the agents should understand that these platforms are not advertising platforms, and the people they interact with need not to be sold to. Instead, what they need is a one-on-one engagement with people or brands they are following. Therefore, you should position yourself as their point of interest.

A good social media channel is almost equal to having your reality show streaming to the whole world. If you can handle all that exposure, then your customers will quickly find you and hire or buy your products and services. All real states agents should at least learn a few social media basics to reap from the huge global market.

In social media, your life is on display – meaning that the agent himself is the brand and not the merchandise. You should make your followers see your work. Share your videos and pictures while always engaging your followers. It is also advisable that you make your images creative but as natural as possible.

You should name yourself as the brand. Unlike Facebook, Twitter and Instagram allow you to present yourself more creatively. It is also advisable to do this on Facebook but be sure to have your name in your handle. If your clients know you by name, they will always remember you.

Social Media Changes Marketing

Snapchat is expanding with a news show.
No one would have ever expected Snapchat to become a company that would connect people with news. For the longest time this has been the company that people were looking forward to if they wanted text messages that would not stay on their phone.

So many people have used this over the years to create snaps that allowed them to post videos that fade away. This is just the thing that lured users in the beginning. Now that snap is a business that has an IPO there has to be a desire for more executives to look at the overall business aspect of Snapchat. It is a company that is connected to a wider crowd of shareholders that are looking for a profit. In order to do this SnapChat had to expand.

This is essentially what all the social media sites will eventually have to do. Twitter has been struggling to become a social media site that can actually provide a significant marketing platform for businesses. Facebook, on the other hand, has become a marketing giant. This has become the company that everyone is talking about when it comes to successfully creating a marketing space for your business. Snapchat is a company that is trying to follow in the footsteps of Facebook when it comes to marketing and building a social media business platform. That is what consumers are going to expect to see as the social media environment changes. There are a ton of people that are looking for a way to build a better business structure, and Facebook is definitely giving consumers access to this.

Social media has become such a popular marketing outlet that it is almost difficult for people to even market a business without a social media platform.