Social media is not just a place for individuals but also for the businesses that so many of us enjoy and benefit from. Those businesses go on social media in order to find a broader audience for its products and try to encourage us to check them out. They may also have a little fun on their profiles in order to encourage greater engagement.
Business Insider detailed some of the statistics about social media in a recent article. They talk about not just the raw numbers of how many people are using the various websites but also the fact that so much Internet time in general is used on social media. As it turns out, about 20% of all Internet time spent by Americans goes to social media these days, 14% of that is Facebook alone.
Obviously, if we are all spending that much time on social media we must really care about what is happening there. It is also a big amount of time that is used in a given day and therefore a place where companies need to be spending some time as well.
Engagement is the most common on some social media websites and not as common on others. Facebook remains the king of both the number of users as well as the engagement of those users. Snapchat does not have as many users as some other social media websites, but it turns out that the engagement levels on Snapchat are very high as well.
The way that a social media site works over time changes. People are posting fewer statuses on Facebook these days, but they are consuming more news and videos than they ever were in the past. Companies have to be aware of these changes and try to adapt to them as best as possible for the best results. They can make gains in user engagement if they just work with the way that people are using the site. If they are to make a move on Facebook these days it should probably be more video or news related.
These are the types of things that are shaping the corporate social media landscape today. What tomorrow brings is up to the social media users both individuals and corporate accounts.