Category Archives: Social Media Campaigns

How to Take Full Advantage of Social Media Marketing

Social media marketing has become very popular of late and continues growing in popularity by the day. However, many businesses have either been doing it wrong or not using it to its full potential. They need to know how to find people discussing issues that affect their brand and engage with them. This is known as social listening. In order to make your social media marketing campaign effective, you need to invest in social listening. This means going out of your way to ensure that you know who is talking about your brand and what they are saying about it.

 

You also need to know the relevant keywords to use when looking to have a conversation with your target audience. Social listening is impossible without the right tools and it is, therefore, important to find out what tools are available and make use of them. You need to come up with a strategy on how you will engage with your audience without any group feeling left out. Finally, monitor the progress you are making in social media marketing and see whether you are meeting your objectives. If not, you need to make some changes to your social listening and engagement strategies.

 

Businesses need to learn how to engage with their audiences for their social media marketing campaigns to be more effective. By following the guidelines above, they will be able to know what content interests their audiences and therefore post only relevant content on their social media pages. This way, they will be able to address the needs of all people interested in their brand and make their services and products known to more people.

 

Social Media Campaigns That Made Tons Of Money

The Coca Cola Remove Labels was a social media campaign that was spread around Youtube in 2015 in the UAE. The commercial featured a heavy metal rock star, a tattooed scientist and other interesting characters dining at a dinner table. The message of the commercial was to label food products, but not people.

 

The Scoot social matrix was a social media campaign by Singapore Airlines on Youtube and Facebook. They researched the demographics of different types of travelers in Australia and made videos advertising certain niche destinations. The campaign was a success and their flight sales were boosted by over 157 percent.

 

The Toy Testers campaign was promoted by Tesco in the United Kingdom. They promoted their toy selection in their videos during the holiday season. The series of videos successfully raised their toy sales during the holiday season.

 

The UK Bank made multiple videos that were spread via social media. The videos explained the various financial products that the bank had to offer and why they were a better choice over the competition. The bank boosted their overall sales for that year.

 

The UAE financial institution, Emirates NBD, made Facebook campaigns promoting saving for newly married couples. They spread image manipulation applications that showed what couples may look like in 30 years. The company had a significant increase in sales after their campaign.

 

Pepsi launched the Longthroat campaign in Nigeria through social media sites. The campaign took the term longthroat, which means the longing for success in the country, and related it to their new long bottle shape. The campaign boosted sales by more than 60 percent.