Category Archives: Snapchat

Snapchat’s Changes Are Just In Time To Revive The App

Some social networks, like Twitter, are easy for people who are over 30 to use, while others are downright confusing. For some time, it looked like Snapchat was not going to change its interface to make it more friendly, however, the company’s recent UI (user interface) simplification is an excellent move on their part.

While Snapchat’s redesign makes it more user-friendly, the company’s reason for the change may not be so altruistic. The social network’s shares are dropping, most likely because revenue expectations fell short last quarter and new user growth is slowing down. Whatever the reason, Snapchat’s personalizing content with new algorithms a newly redesigned page when users open the app make it more appealing to people over 30.

Starting in 2018, Snapchat will allow social media mavens to make money from the app, just as YouTube does. For people over 30, YouTube is the place to go for everything from makeup tutorials to instructions on how to install a water pump. The app has already started wooing existing Snapchat influencers with Official Stories accounts, which was previous reserved for celebrities. Official Stories accounts have added visibility, encouraging users to create better content. Once people with Official Stories accounts are able to monetize their content, users can expect higher quality, more engaging content from influencers on the soon to be easier to use app.

What the New Snapchat Design Means for Businesses

Snapchat has just redesigned their entire app. This is the biggest redesign in 6 years. They have borrowed the feed feature from Facebook and other social media platforms. Now users will be able to view news stories and content from media sites in a news feed.

However, unlike Facebook, Snapchat will not mix content from media sites and advertisers with content from your friends. Snapchat has 3 windows. On the left side, stories from friends and messages from them will appear. Unread messages will appear at the top, followed by messages and stories in an order that based on how interested you are in a person.

On the right side of the screen, stories from news sites and other kinds of interesting content that is based on your previous reading history will appear. Video ads and promoted stories will appear there as well. Unlike the previous version, stories from friends will not appear on the right side but on the left side.

This new design will roll out later this week to some users and early next week to all users. It has implications for advertisers and businesses. Now ads will not appear among messages from friends, but when users do see the ads, they may be more inclined to click on them. In addition, advertisers will now be able to buy story slots in the Snapchat discover feed that look like non-sponsored stories. There are also better targeting options.

Snapchat Gets Copied By Facebook, Can It Fight Back?

We have all heard of the story of David And Goliath but the following is more of a story of Goliath and Goliath. It is Facebook versus Snapchat in a battle of social networks trying to attract more eyeballs and revenues.

 

Most of us know of Facebook and the revolutionary way it has changed our personal lives as well as the history of the planet. However, then comes along little Snapchat with its cool features that attract millennials in particular to come and use its service. Now, this is not to say that they left Facebook, they didn’t. However, they were willing to check out the new kid on the block so to speak, and that new kid is Snapchat.

 

So, Snapchat is popular and it has a number of unique reasons why people like it. However, that is starting to change as Facebook moves in on the turf that Snapchat once monopolized all on their own according to Harvard Business Review.

 

Facebook has taken on the so-called “stories” feature that is so popular on Snapchat. They have basically made a copy of that feature and put it on Facebook. That is important because Facebook may be moving in on what Snapchat used to have all on its own. That could take away business from Snapchat and hand it right over to Facebook. This matters because those who use social media are not afraid to move from one platform to the next when it becomes easier for them to do so.

 

Given all of this, some wonder if Snapchat can survive now that Facebook has stepped in and taken on some of their best features. For their part, Snapchat says that they will be just fine. The CEO has said that “just because Yahoo has a search bar does not mean that it is Google”. In other words, just because someone has copied their model does not mean that they are going to do it better than the original.

 

Snapchat Goes Public

Snapchat is six years old and has become popular among younger generations. It allows users to take pictures and add cartoonish images with this app. This social media company just went public and now trades on NADSAQ under symbol “SNAP.”

 

Within the first couple of days, the stock price rose substantially, and now the company is worth $30 billion. This makes a Price/Sale ratio of 77, while the company isn’t profitable yet. This worries many analysts who feel the price isn’t warranted by fundamentals. But, speculators love to trade it.

 

According to CNN Money, Snapchat is now worth more than Delta Airlines or CBS. In fact, its market value is higher than that of nearly 400 companies on the S&P 500 list.

 

The company lost over $500 million last year, and this is up from over $370 the year earlier.

 

In the past, investors who bought Facebook and Google have prospered. But Twitter has disappointed investors. What makes Snapchat so special to warrant its valuation? Some believe the company has lots of potential when it comes to monetization. Others don’t think this stock is worth the money.

 

“It is significantly overvalued…We value Snap at $10 per share,” claimed Brian Wiesel, an analyst at Pivotal Research.

 

What’s more, Snapchat’s user growth has halted in the last months of 2017 after Facebook launched Instagram feature that copies much of what Snapchat has to offer.

 

Whether overvalued or not, investors won’t have much to say yet. The majority of the votes are in the hands of Snapchat’s founders.

 

 

 

Snapchat Files Paperwork for Public Offering

Snap, Inc. – the parent company of the massively-popular social messaging app Snapchat – filed paperwork last week to tap stockmarkets in an initial public offering. Markets greeted the news with excitement, as Snap’s Wall Street debut is expected to add pep to American bourses in early 2017.

 

Paperwork filings with the Securities and Exchange Commission, America’s stockmarket regulator, are an essential part of the process by which a company enters the public markets. The information that must be provided to regulators includes detail on who holds stock in the business and on what terms shares will be offered to the public.

 

Under federal law, a business planning to go public does not have to immediately announce that it has made a submission to the commission. According to the New York Times, Snap actually made its filing with the SEC last Monday, before the presidential election.

 

Reports have indicated that Snap will float on the market will a valuation of more than $30 billion, making it one of the largest IPOs in recent years. The decision to list comes against a broader downward trend in the IPO market; there have been just 96 public offering of large companies in the United States this year, well below previous marks.

 

However, some observers believe that a successful IPO for Snap could induce other Silicon Valley giants, like Airbnb and Uber, to tap markets themselves. Those companies, which have more stable revenue streams than Snap, could attract much larger valuations.